360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 12, 2018 By Katie Wheeler

Connecting With Customers in Mobile Moments

A mobile moment happens every time someone uses their mobile device to search for something and a brand has the opportunity to respond. Forrester estimates that there are 30 billion mobile moments each day in the United States, and tens of billions more around the world. Each of these moments... Read More

B2B Marketing, B2C Marketing, Best Practices

Nov 08, 2018 By Charles Maniace

Retailers, Are You Confused By Ever-Changing Tax Regulations? You’re Not Alone. Why Automation Is the Key to Seamless Compliance

Ecommerce retailers have been amazingly successful competing against their brick-and-mortar brethren, but a competitive advantage in the online world is razor-thin when an alternative is as close as a few clicks away. In this world, even the smallest missteps can lead to substantial losses. One... Read More

Best Practices, Commerce, Commerce Cloud

Sep 26, 2018 By Patrick Willer

Hyper-Personalizing Your Product Offering

The distinct boundary between Business-to-Business (B2B) and Business-to-Consumer (B2C) companies is evaporating as they now operate more like B2B2C companies. Never before have companies been able to get so up close and personal with consumers — that is, if they seize the opportunity to do so.... Read More

B2B Marketing, B2C Marketing, Best Practices, Ecommerce, Marketing Personalization

Sep 21, 2018 By Nick Johnson

4 Ways to Make Your Customer Experience More Dynamic

Salesforce recently caught up with Tom Puthiyamadam, the New York-based Digital Services Leader at PwC to find out how artificial intelligence (AI), connected sensors, and other innovations are changing the game for customer experience. Research shows that customers have record-high expectations of... Read More

Best Practices, Thought Leadership, Leadership Insights

Sep 21, 2018 By Nick Johnson

Uber’s CEO: “If you don’t disrupt yourself, someone else will”

Uber’s CEO knows better than most the necessity of a values-driven corporate culture. Dara Khosrowshahi has been the CEO of Uber since September 2017, when he left his position as CEO at Expedia to lead a new breed of company. Uber is arguably one of Silicon Valley’s best examples of how... Read More

Best Practices, Customer Experience, Customer Journeys, Digital Transformation

Sep 21, 2018 By Suha Saya

6 Tips to Get the Most Out Of Salesforce Essentials

Looking for ways to get more done, faster? If your search brought you to Salesforce Essentials, our out-of-the box sales and service solutions for small businesses, you’re moving in the right direction. But you may be able to get even more out of Essentials. Four small business leaders — and... Read More

Small Business, Best Practices

Sep 14, 2018 By Chequeta Allen

Digital Innovation Can Drive Improved Healthcare Customer Journeys

Today’s customers can do almost anything with a few taps on their smartphone, tablet, or laptop. They can complete work projects and arrange transportation. They can manage bank accounts and make purchases. They can watch videos and read the news. You get the point. Digital innovation now impacts... Read More

Best Practices, B2C Marketing, Customer Journeys, Customer Experience

Sep 05, 2018 By Mohith Shrivastava

From Clicks to Code: 3 Superpowers of App Development on the Lightning Platform

I’m a Salesforce MVP and I build apps on the Lightning Platform. I spend most of my time helping businesses create apps and integrations to tap into the Salesforce ecosystem. The best part of it all: I get to work on a variety new ideas for companies of all sizes across all industries. That means... Read More

Apps, Best Practices, IT, Platform

Sep 04, 2018 By Liz Shivvers

Understand Your Customers Better with an Industry Segmentation Strategy

Neeracha Taychakhoonavudh, Senior Vice President of Industries at Salesforce, has been blazing her own trail as a widely known technology executive and innovator. She sets Salesforce strategy and go-to-market initiatives across industries. She’s also responsible for curating an ecosystem of partner... Read More

Best Practices, Sales, Strategy

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Connecting With Customers in Mobile Moments

Retailers, Are You Confused By Ever-Changing Tax Regulations? You’re Not Alone. Why Automation Is the Key to Seamless Compliance

Hyper-Personalizing Your Product Offering

4 Ways to Make Your Customer Experience More Dynamic

Uber’s CEO: “If you don’t disrupt yourself, someone else will”

6 Tips to Get the Most Out Of Salesforce Essentials

Digital Innovation Can Drive Improved Healthcare Customer Journeys

From Clicks to Code: 3 Superpowers of App Development on the Lightning Platform

Understand Your Customers Better with an Industry Segmentation Strategy

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First