360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 01, 2020 By Kathleen Garvin

10 Secrets To a Successful Sales Meeting Agenda

Make sales meetings count by developing the right agenda, sharing critical updates, and fostering group discussion, while leaving simpler updates for email. This article will help you run efficient meetings for your team in no time ... Read More

Sales, Sales Strategies, Best Practices

Jul 08, 2020 By John Conley

5 Best Practices We’ve Seen From Our Contact Tracing Deployments

CRM translates beautifully to contact tracing, largely because its digital tools and automated workflows minimize the time it takes public health officials to contact those who might have been exposed. Here's our experience with the Rhode Island Department of Health.... Read More

Reopen Safely, IT, Health Cloud, Healthcare & Life Sciences, CRM, Best Practices

May 06, 2020 By Emily Fultz

Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box

Today’s customers are looking for new ways to connect, and marketing teams are reshaping their go-to-market strategies. However, email marketing is still a great way to engage with customers. According to Statista, roughly 306 billion emails are sent per day. And LiveIntent found there has been an... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing, Leading Through Change, Best Practices

Apr 20, 2020 By Jim Alkove

Is Your Remote Environment Secure? Here’s How to Keep It Safe

We’ve witnessed the largest workforce transformation in history when the world went remote almost overnight in March. As Salesforce’s Chief Trust Officer, I partner with teams across the company to ensure we seamlessly continue to deliver our service in this new environment while our global... Read More

Future of Work, Salesforce Ohana, IT, Leading Through Change, Best Practices

Mar 18, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

Mar 09, 2020 By Noah Kravitz

Challenge and Opportunity: Data Privacy 101 for SMBs

Your small or medium-sized business (SMB) may be nervous about new data privacy laws. After all, you might not have the resources to spin up a data privacy team to focus on compliance or credibility to face a worst-case scenario of a big fine or data breach. But the increased focus on data... Read More

Small Business, Platform, Best Practices

Feb 12, 2020 By Erin Dorshorst

UrbanStems: Three Best Practices for D2C Success

What was your experience like the last time you ordered flowers? Maybe the flowers were wilted by the time they arrived or the arrangement was not what was expected. UrbanStems, a digital direct-to-consumer (D2C) brand, is changing all of that with great experiences not just for recipients, but for... Read More

Best Practices, Commerce Cloud, Customer Success, Direct-to-Consumer, Digital Transformation, Retail, Commerce

Feb 11, 2020 By Peter Doolan

360 Perspective: How to Build One Team Around the Customer

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. ... Read More

CEO, Customer Engagement, Customer Experience, Best Practices, 360 Perspectives

Jan 21, 2020 By Katherine von Jan

360 Perspective: How to Design Customer-Centric Business Processes

Your business processes are your company’s habits — repeatable behaviors that, over time, shape the DNA of every customer and employee experience. If your organization is like most, process development is an internal product-focused exercise. It’s easy to forget how quickly process bleeds into... Read More

CEO, Customer Engagement, Customer Experience, Best Practices, 360 Perspectives

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

10 Secrets To a Successful Sales Meeting Agenda

5 Best Practices We’ve Seen From Our Contact Tracing Deployments

Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box

Is Your Remote Environment Secure? Here’s How to Keep It Safe

How to Communicate With Customers During Times of Crisis

Challenge and Opportunity: Data Privacy 101 for SMBs

UrbanStems: Three Best Practices for D2C Success

360 Perspective: How to Build One Team Around the Customer

360 Perspective: How to Design Customer-Centric Business Processes

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First