360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 26, 2019 By Thu Pham

Trailhead Family Competition Sparks Teen's Salesforce Career

What started as a heated Trailhead competition between five family members has laid the foundation for a promising Salesforce career for 18-year-old Zach Harris. In four short months, Zach has gone from recent high school graduate to Salesforce Certified Admin and Salesforce Ranger. After... Read More

Careers, Customer Journeys, Trailblazer Story

Jan 19, 2019 By Lincoln Hull

Encourage Resellers to Create Consistent Customer Journeys

Some of your best customers may not actually have a direct relationship with your brand. Instead, they may mainly interact with your brand through resellers, who indirectly represent your brand and sell your products and/or services. Many resellers, like financial advisors and gym instructors,... Read More

Best Practices, Customer Journeys, Marketing

Dec 12, 2018 By Lindsay Moore

Why the Product Detail Page Isn’t as Important as It Used to Be

Traditionally, the ecommerce purchase was completed in one place on a brand’s site — the product detail page, or PDP. After searching through product grids and category pages, shoppers would eventually direct themselves here to make the final purchase decision. But now, it’s safe to say that the... Read More

Content Marketing, Customer Journeys, Ecommerce, Commerce

Sep 27, 2018 By Chris Jacob

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Each year, Trailblazers from all over the world gather at Dreamforce to share brand success stories, information on current industry trends, and plans for adapting to future changes in the ever-evolving world of marketing. At this year’s Marketing Cloud keynote, Intelligent Marketing for the... Read More

Advertising, B2C Marketing, Customer Experience, Customer Journeys, Digital Marketing, Digital Transformation, Email Marketing, Marketing Cloud, Marketing Automation, Marketing Personalization, Personalization, Marketing

Sep 21, 2018 By Nick Johnson

Uber’s CEO: “If you don’t disrupt yourself, someone else will”

Uber’s CEO knows better than most the necessity of a values-driven corporate culture. Dara Khosrowshahi has been the CEO of Uber since September 2017, when he left his position as CEO at Expedia to lead a new breed of company. Uber is arguably one of Silicon Valley’s best examples of how... Read More

Best Practices, Customer Experience, Customer Journeys, Digital Transformation

Sep 14, 2018 By Kelcy Joynt

3-Step Guide to a Seamless Prospect Journey in Communications

Digital transformation has taken hold of the communications industry. It used to be enough for major industry players to rely only on the size and speed of their networks to stay competitive and retain market share. However, standing out from the competition today involves facing unfamiliar... Read More

Communications, Marketing Cloud, Customer Experience, Customer Journeys, Customer Service

Sep 14, 2018 By Chequeta Allen

Digital Innovation Can Drive Improved Healthcare Customer Journeys

Today’s customers can do almost anything with a few taps on their smartphone, tablet, or laptop. They can complete work projects and arrange transportation. They can manage bank accounts and make purchases. They can watch videos and read the news. You get the point. Digital innovation now impacts... Read More

Best Practices, B2C Marketing, Customer Journeys, Customer Experience

Aug 03, 2018 By Manish Dudharejia

The Simple, Straightforward Solution to Fixing Your CX Dilemmas

According to Salesforce’s latest State of Marketing Report, nearly 68% of companies are competing in the market on the basis of customer experience (CX). In the next few years, 81% of businesses expect CX to be the baseline for competition within their field. As CX plays a key role in both the... Read More

Customer Experience, Customer Journeys

Jul 12, 2018 By Lautel Okhio

Lessons from Amazon on Customer Success: The Power of Divine Discontent

Customer experience is a powerful differentiator in today’s marketplace — so much that 57% of customers have said they would stop buying from a specific company simply because a competitor provided a better end-to-end customer experience. This stat helps explain just one of the many reasons why... Read More

Customer Experience, Thought Leadership, Customer Service, Customer Journeys, Connections

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Trailhead Family Competition Sparks Teen's Salesforce Career

Encourage Resellers to Create Consistent Customer Journeys

Why the Product Detail Page Isn’t as Important as It Used to Be

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Uber’s CEO: “If you don’t disrupt yourself, someone else will”

3-Step Guide to a Seamless Prospect Journey in Communications

Digital Innovation Can Drive Improved Healthcare Customer Journeys

The Simple, Straightforward Solution to Fixing Your CX Dilemmas

Lessons from Amazon on Customer Success: The Power of Divine Discontent

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First