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Chris Chantalat
Senior Manager, Product Marketing at Salesforce
Chris is a product marketer and strategist in online technologies and new media. He currently leads product marketing for Salesforce’s marketing automation, personalized journeys, and cross-cloud solutions. Connect with him on LinkedIn.
Building your first customer journey can seem like a daunting task — but don’t fret. Here are five steps to make your first one successful and engaging for customers.
1. Set a goal and start simple
The first step is to set a goal for your journey.
Start with a simple journey that your customers...
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