360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 11, 2017 By Connie Moore

Life Sciences Marketing: It’s Time to Start Your Customer Journey Strategy

Digital disruption is sweeping through the life sciences sector, fueled by an onslaught of new technologies that redefine how customers are served and work gets done. These technologies not only include the now familiar litany of mobile, social, ecommerce and cloud, but also the internet of things... Read More

Customer Journeys, Marketing

Aug 25, 2017 By Jim Eup

Customer Journeys, Loyalty, and Intelligent Tech Set Trends Across New Financial Services Research

The financial services industry is facing a loyalty crisis. While everyday technology makes it easier than ever for consumers and business buyers across every industry to take their business elsewhere, financial services firms must also contend with new fintech firms catering to a digital-first... Read More

Customer Journeys, Industry Report, Marketing Cloud, Marketing

Aug 25, 2017 By Andy Simmons

AI for Marketing — Smarter Marketing for the Consumer Lifecycle

Consider the plight of today’s marketers: They must cater to consumers who prefer self-service, expect timely communications, and demand personalized content. As keeping pace with consumers becomes increasingly more difficult and important, it’s no wonder marketers are looking to artificial... Read More

Customer Journeys, Marketing Cloud, Marketing, Artificial Intelligence

Jun 26, 2017 By Meghann York

5 Ways to Use Micro-Moments to Create Amazing Retail Customer Journeys

Imagine you're comparing two similar products - let's say they're travel coffee mugs or different kinds of face wash - side by side in a store. Which do you buy? How do you decide? More and more, customers are turning to their mobile devices - in store aisles, at home before a shopping trip, or... Read More

Marketing, Customer Journeys, B2C Marketing

May 19, 2017 By Megghan York

Does Your Customer Journey Include Room for Customer Feedback?

You may think you're pretty in touch with your customers, but when was the last time you asked them how they were doing? Like any good relationship, tending to your customers requires checking in with them now and again. Perhaps the best way to make this a routine part of your marketing strategy... Read More

Marketing, Customer Journeys, Best Practices

May 05, 2017 By Matthew Hutchison

5 Tactics for Better Digital Experiences for Health Insurance Members

There's no rest for weary healthcare insurance marketers. In a mere six months, the Open Enrollment Period will once again be upon us. Whether consumers purchase their insurance through a public or commercial exchange, tens of millions of Americans will once again need to select their health plan... Read More

Marketing, Customer Journeys, Strategy

Apr 28, 2017 By Maureen Flaherty

Sales, Service, and Marketing: The Trifecta of B2B Customer Acquisition Strategy

The B2B sales cycle today looks more like a sales maze, with different channels, social chatter, online reviews, and so on impacting the buyer's final decision. You - the marketer - can control only a fraction of this noise. Yet these factors are having more of an influence on B2B buyers' purchase... Read More

Marketing, Customer Journeys, B2B Marketing

Apr 17, 2017 By Maureen Flaherty

What is B2B Customer Acquisition? A New Definition for a New Type of Customer

When considering a B2B customer acquisition strategy, marketers should take a close look at the new, connected customers they’re aiming to acquire. These customers don’t want to be “sold.” Instead, they want to know they’ll be taken care of throughout their relationship with a company — and a huge... Read More

Customer Journeys, B2B Marketing

Apr 07, 2017 By Meghann York

How to Get Started with Customer Journey Mapping

Imagine you’re going about your morning, pouring a cup of coffee and making a hearty breakfast. Your phone buzzes, and you see an SMS notification from your healthcare provider. It’s your reminder that tells you the date and time of your upcoming annual checkup — you know, that one you almost... Read More

Customer Journeys, Strategy

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Life Sciences Marketing: It’s Time to Start Your Customer Journey Strategy

Customer Journeys, Loyalty, and Intelligent Tech Set Trends Across New Financial Services Research

AI for Marketing — Smarter Marketing for the Consumer Lifecycle

5 Ways to Use Micro-Moments to Create Amazing Retail Customer Journeys

Does Your Customer Journey Include Room for Customer Feedback?

5 Tactics for Better Digital Experiences for Health Insurance Members

Sales, Service, and Marketing: The Trifecta of B2B Customer Acquisition Strategy

What is B2B Customer Acquisition? A New Definition for a New Type of Customer

How to Get Started with Customer Journey Mapping

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First