360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 25, 2018 By Natasha Miller

4 Business Building Lessons from a Musician-Turned-Entrepreneur

I accidentally became an entrepreneur at the age of 15. Let me explain... I was a budding jazz musician, booking myself for string quartet and jazz gigs left and right. As I became more known — and more successful — there were times when I would be asked to perform three or four times on the same... Read More

Small Business, Customer Journeys, Trailblazer Story, Customer Story

Jun 08, 2018 By Aaron Fulkerson

AI Won't Steal Your Content Production Job, But It Will Transform It

If you work in content production, you know that the rate of change in the field has always been high. Now, however, it's accelerating even more rapidly thanks to technological innovations— especially the increased ubiquity of artificial intelligence. After years of experience with brands and the... Read More

B2C Marketing, B2B Marketing, Content Marketing, Customer Experience, Customer Journeys, Digital Marketing, Artificial Intelligence

May 09, 2018 By Jonathan Miranda

Do You Need a New Lens for Digital Transformation in the Communications Industry?

The communications industry is at a critical juncture. Changing customer expectations and competitive OTT (over-the-top) services from digital-native providers are just some of the tectonic forces threatening the existence of traditional communications service providers (CSPs). In order to combat... Read More

Customer Experience, Customer Journeys, IT, Strategy, Artificial Intelligence

Apr 13, 2018 By Kelsey Jones

Relationship (Marketing) Advice: How to Be a Brand People Fall In Love With

Relationships go through twists and turns, ups and downs, ebbs and flows. They take work and attention. This is true of every relationship, including those between brands and their consumers. Marketers can no longer (or at least rarely) depend on their product strengths alone to earn them a loyal... Read More

Marketing, Customer Journeys, Marketing Cloud

Mar 15, 2018 By Jim Eup

5 Lead Generation Tricks from Trailblazers in Mortgage

The next five years will be busy for the mortgage industry: Up to 17 million first-time home buyers will join the housing market by 2023. Most will be between 20 and 39. That’s a majority of eager house hunters who live constantly connected to services, friends, and brands via technology. When they... Read More

Financial Services, Customer Journeys, Marketing

Jan 08, 2018 By Ron Pereira

5 Tips to Optimize Retail Customer Journeys with Holiday Data

In the largest holiday shopping year ever, Salesforce recorded 10 billion data collection events through Marketing Cloud on Cyber Monday and nearly 62 billion during Cyber Week (November 21–27). That’s a lot of email opens, digital ad conversions, abandoned carts and more — all in one week. For... Read More

Customer Journeys, Data Management, Marketing Cloud, Holiday Readiness

Oct 17, 2017 By Tiffani Bova

How to Align Your Organization Around Customer Experience

We recently released our fourth annual “State of Marketing” research report. The report, which combines data collected from more than 3,500 marketing leaders around the world, revealed valuable insights. Buckle your seat belts, because marketing’s terrain is changing. The data in the report showed... Read More

Customer Journeys, Industry Report, Marketing, Marketing Cloud

Oct 13, 2017 By Meghann York

How Intelligent Are Your Customer Experiences?

“Artificial intelligence” (AI) is such a common buzzword in marketing that it can sometimes feel like an elusive fly zooming around your ears. But just like “mobile” and “responsive design,” this term is here to stay, and it’s redefining the marketing landscape as we know it. According to Henry... Read More

Customer Journeys, Marketing Automation, Marketing Cloud

Sep 29, 2017 By Meghann York

How to Use Artificial Intelligence to Create More Human Experiences

People are more than a demographic or persona, and the customer journeys you develop should cater to them on a deeper level than branding them a “soccer mom,” “young professional,” or “C-suite executive.” But how do you create a journey for Gary, who watches product review videos on his ride to... Read More

Customer Journeys, Marketing, Marketing Cloud, Artificial Intelligence

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Business Building Lessons from a Musician-Turned-Entrepreneur

AI Won't Steal Your Content Production Job, But It Will Transform It

Do You Need a New Lens for Digital Transformation in the Communications Industry?

Relationship (Marketing) Advice: How to Be a Brand People Fall In Love With

5 Lead Generation Tricks from Trailblazers in Mortgage

5 Tips to Optimize Retail Customer Journeys with Holiday Data

How to Align Your Organization Around Customer Experience

How Intelligent Are Your Customer Experiences?

How to Use Artificial Intelligence to Create More Human Experiences

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First