Kurra Weidmyer

Kurra believes great marketing puts the customer first, and she’s passionate about helping customers mature digitally and create personal connections with their shoppers.

Her passion for customer-centric marketing began 12 years ago while working in corporate marketing for Caesars Entertainment. It grew tremendously when she led a team of CRM and Database Marketing experts at Zappos.com. Now she works as a strategic advisor at Salesforce helping brands like Ralph Lauren, Nike, Driscolls, and more evolve their digital marketing programs.

In her free time, you can catch her hanging out with her mini-me, at a hot pilates class, or Sunday brunching. Connect with her on LinkedIn.

Oct 07, 2019 By Kurra Weidmyer

Strategies to Streamline the Customer Experience

The need for renovation To a customer, there is one company — not separate departments. In fact, 64% of consumers and business buyers say companies need cutting-edge digital experiences to keep their business. Therefore, we must look beyond marketing teams to drive superior engagement across the... Read More

Customer Experience, Marketing, Marketing Cloud, Marketing Personalization

Jun 04, 2019 By Kurra Weidmyer

Let’s Talk About Our (Cart) Abandonment Issues …

All retailers have abandonment issues. On average, 69% of shoppers will abandon their carts at checkout and, unfortunately, this is a number that has been increasing. But don’t worry, we’re here to help! As Marketing Consultants and trusted advisors in the Customer Success group, we help our... Read More

B2C Marketing, Commerce, Commerce Cloud, Customer Journeys, Email Marketing