360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 14, 2020 By Caila Schwartz

Shopping Index Revenues Grow 20% in Q1 Amidst Shelter-in-Place

This is the first in a four-part weekly series, a deep dive into our quarterly Shopping Index to tell the story of shopping through more than one billion shoppers across the globe. Retail is being impacted dramatically around the globe. As we all adjust to our new normal in light of the COVID-19... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Research

Apr 09, 2020 By Rob Garf

How Retailers Are Supporting Shoppers Amidst the New Normal

This is a defining moment in retail. With COVID-19 creating a national emergency in the United States, the majority of Americans are sheltering in place. The result is a massive spike in demand for groceries and other household essentials alongside widespread concerns about safety from both... Read More

Commerce, Leading Through Change, Retail, Customer Engagement

Apr 02, 2020 By Anna Rosenman

How To Update Your Site Faster in Times of Crisis: 5 Tips

Crisis drives rapid change. Across industries, we’re grappling with a communication challenge in real time. Commerce leaders face a unique need to keep a mountain of content current – all while their content teams work from home. You and your content team may feel it’s impossible to respond fast... Read More

Customer Engagement, Commerce, Leading Through Change, Salesforce CMS, Retail

Mar 25, 2020 By Adriana Bourgoin

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 47% of U.S. brands expect to see some downside revenue implications due to the novel coronavirus. And an... Read More

Leading Through Change, Customer Engagement, Commerce, Commerce Cloud, Retail, Ecommerce, Digital Transformation

Mar 03, 2020 By Caila Schwartz

Q4 Shopping Index: Surging Digital Traffic Yields Success in Retail

Every year, brands and retailers gear up for a busy Q4. For most, this is make or break. But, for some, this is the cherry on top of a year peppered with epic shopping moments. One thing is clear — brands and retailers saw digital gains in the final quarter of 2019. As we saw this holiday season,... Read More

Commerce, Ecommerce, Retail, Retail Insights

Feb 19, 2020 By Ann Marie Aviles

8 Retailers Reimagining the Role of the Store: NYC Edition

Call off the bagpipes: announcing the “death of the store” is so last decade. While store closures still make headlines, what we’re witnessing today is something more Darwinian: the evolution of brick and mortar’s purpose. In our latest — and broadest — consumer survey, The Connected Shoppers... Read More

Research, Commerce, Retail

Feb 12, 2020 By Erin Dorshorst

UrbanStems: Three Best Practices for D2C Success

What was your experience like the last time you ordered flowers? Maybe the flowers were wilted by the time they arrived or the arrangement was not what was expected. UrbanStems, a digital direct-to-consumer (D2C) brand, is changing all of that with great experiences not just for recipients, but for... Read More

Best Practices, Commerce Cloud, Customer Success, Direct-to-Consumer, Digital Transformation, Retail, Commerce

Feb 10, 2020 By Kate Sheridan

How to Level Up Your B2B Commerce Solution

If your company sells to business buyers online and wants to better connect with buyers, you’re not alone. After all, 84% of customers say the experience a company provides is as important as its products. But research shows that only 27% of B2B decision-makers said their businesses had already... Read More

B2B Commerce, Digital Transformation, Ecommerce, Commerce Cloud, Retail, Commerce

Feb 09, 2020 By Conor Wiegmann

Podcast: Congrats, You Survived the Holidays — Now What?

After numerous strategy meetings, creative builds, and content approvals, you delivered a stunning experience for your shoppers. What’s next? In this episode of the Marketing Cloudcast, we’ll share the insights we learned this past holiday season from industry thought leaders and marketing experts... Read More

Marketing, Marketing Cloudcast, Retail, Research, Strategy

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Shopping Index Revenues Grow 20% in Q1 Amidst Shelter-in-Place

How Retailers Are Supporting Shoppers Amidst the New Normal

How To Update Your Site Faster in Times of Crisis: 5 Tips

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

Q4 Shopping Index: Surging Digital Traffic Yields Success in Retail

8 Retailers Reimagining the Role of the Store: NYC Edition

UrbanStems: Three Best Practices for D2C Success

How to Level Up Your B2B Commerce Solution

Podcast: Congrats, You Survived the Holidays — Now What?

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First