360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 29, 2020 By Kamal Tahir

Post-Pandemic Grocery Shoppers Will Want Personalization, Options Galore

As purchasing habits shift to a new normal, grocers will need to deliver personalized experiences to move more shoppers past transactions and build increased loyalty. Here are five lessons.... Read More

Commerce, Commerce Cloud, Future of Work, Consumer Goods, Leading Through Change, Retail

May 27, 2020 By Ann Marie Aviles

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. This week, we break down our latest survey results and share what retailers can learn from each generation. We’re posting the insights we’ve... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Thought Leadership

May 16, 2020 By Molly Mecham

A Specialty Foods Retailer Mounts Special Efforts to Respond to the Crisis

You expect tech giants and digital native retailers to lead the pack on pandemic response. But a specialty food retailer that grew out of a farmers market stand? Not so much. Yet Stonewall Kitchen responded to the COVID-19 crisis with incredible agility from the moment the first stay-at-home orders... Read More

Customer Engagement, Commerce, Leading Through Change, Retail

May 14, 2020 By Megan Hostetler

BELLA+CANVAS: How They Pivoted Their Messaging — Fast

Most brands changed messaging in response to the COVID-19 crisis. Others did even more. BELLA+CANVAS, the largest U.S. manufacturer of clothing and apparel, completely shifted their manufacturing capabilities to produce millions of cotton and fleece face masks and updated their marketing message to... Read More

Customer Engagement, Commerce, Leading Through Change, B2B Commerce, Retail

May 13, 2020 By Kemberly Gong

Conversational Commerce Gives Consumers Easy, Connected Experiences

This past March, 23% of consumers increased buying products online they used to get in-store — compared to one month prior. While brands scramble to adjust their go-to-market strategy to accommodate a digital-only experience, the pressure is still on to deliver incredible journeys. Why? Because... Read More

Customer Engagement, Commerce, Commerce Cloud, Leading Through Change, Social Media Marketing, Retail

May 11, 2020 By Kemberly Gong

You Need to Uplevel Your Order Management System — Now What?

The COVID-19 health crisis accelerated the growth of ecommerce. In fact, digital revenue grew 20% year-over-year (YoY) in Q1 2020, according to the Salesforce Shopping Index powered by Commerce Cloud. When most of the country was under shelter-in-place orders, getting products to customers on their... Read More

Commerce, Customer Service, Commerce Cloud, Customer Experience, Ecommerce, Retail, Service

May 08, 2020 By Caila Schwartz

Q1 Shopping Index: As Retailers Open Doors, Is Contactless Commerce Here to Stay?

This is the final post in a four-part weekly series, a deep dive into our quarterly Shopping Index to tell the story of shopping through more than one billion shoppers across the globe. Brands and retailers offering buy online pick up in-store (BOPIS) achieved some of the greatest revenue gains... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Research

Apr 29, 2020 By Caila Schwartz

Q1 Shopping Index: 3 New Benchmarks for Brands and Retailers to Succeed in This New Normal

This is the third in a four-part weekly series, a deep dive into our quarterly Shopping Index to tell the story of shopping through more than one billion shoppers across the globe. In the absence of most brick and mortar stores, online commerce grew 20% year-over-year in Q1, well above digital... Read More

Customer Engagement, Commerce, Retail, Leading Through Change, Research

Apr 22, 2020 By Caila Schwartz

The Top Five Most Searched Terms in Five U.S. Cities

One of the biggest adjustments to our new normal is the way we shop. As American consumers began following stay-at-home orders in response to the health crisis, they quickly adapted to a mostly digital world. The result? Spending on essential goods through digital channels increased by 60%. Digital... Read More

Customer Engagement, Commerce, Commerce Cloud, Retail, Leading Through Change

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Post-Pandemic Grocery Shoppers Will Want Personalization, Options Galore

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

A Specialty Foods Retailer Mounts Special Efforts to Respond to the Crisis

BELLA+CANVAS: How They Pivoted Their Messaging — Fast

Conversational Commerce Gives Consumers Easy, Connected Experiences

You Need to Uplevel Your Order Management System — Now What?

Q1 Shopping Index: As Retailers Open Doors, Is Contactless Commerce Here to Stay?

Q1 Shopping Index: 3 New Benchmarks for Brands and Retailers to Succeed in This New Normal

The Top Five Most Searched Terms in Five U.S. Cities

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

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New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First