360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 30, 2020 By Rob Garf

Saving Retail: How to Redefine Engagement and Reskill Employees

This is an exciting time for retail. Over the last 20 years, shopping has evolved to a point where digital is in every interaction, creating incredible opportunities to drive consumer engagement that is personalized, seamless, and convenient. Retailers have worked hard amid this disruption to... Read More

Commerce, Dreamforce, Retail

Jan 27, 2020 By Kate Milne

AI in Commerce: Breaking Down Myths With KEEN’s Andrew Duffle

Andrew Duffle is a Director of Data Science and User Experience at Portland-based footwear brand, KEEN. He is a champion and early adopter of using machine learning and artificial intelligence in commerce to drive better user experiences. When he’s not leading his team at KEEN, he spends his time... Read More

Artificial Intelligence, Commerce, Ecommerce, Commerce Cloud, Retail, Personalization

Jan 22, 2020 By Rob Garf

Retail Real Talk: 3 Ways to Focus on the Shopper

They don’t call NRF 2020 retail’s Big Show for nothing, and this year’s Big Apple event was just as visionary as it’s always been. Retail continues to evolve, and it certainly isn’t getting less complex. In fact, 7.7 billion people are touched by retail today, with 26 trillion in global... Read More

Commerce, Retail

Jan 15, 2020 By Rob Garf

Retail Trends: How to Engage Shoppers at the Edge

It’s time retail put itself out there. Where exactly? Well, anywhere your customers are. We call this shift — from pulling shoppers into the four walls of your store to meeting your customers on the apps, sites, and spaces they already frequent — shopping at the edge. We explored this new retail... Read More

Commerce, Retail

Jan 12, 2020 By Mike Micucci

Everything You Need to Know About Commerce Cloud Announcements at NRF 2020

As we begin 2020, I’d like to give a shout out to our customers — they achieved incredible success on the Salesforce Commerce Platform last year. Let’s look at the numbers: Nine hundred million shoppers across 4,200 live sites in 84 countries A staggering 30% year-over-year growth in gross... Read More

Commerce, Commerce Cloud, Einstein, Retail

Jan 09, 2020 By Caila Schwartz

All Wrapped up 2019: The End of the Decade That Changed Retail Forever

Life looked different when we started the last decade. Smart assistants didn’t exist, and self-driving cars were still a sci-fi fantasy. You had to book a taxi for a ride to the airport and food delivery was a perk that existed in only the biggest cities. Our mobile phones were still mostly for... Read More

Commerce, Retail

Jan 08, 2020 By Salman Malik

How Great Order Management Is Driving the Next Generation of Omni-Channel Retail

There’s some debate on when the concept of omni-channel retail became a “thing.” Was it 2007, the year the iPhone debuted, or as early as 2003 when some major retailers embarked on the earliest paths to customer-centricity? Regardless, omni-channel retail is no longer what it was back then — the... Read More

Commerce, Commerce Cloud, Customer Experience, Digital Transformation, Retail

Jan 02, 2020 By Joanna Beerman

Retail’s Big Show: 5 Reasons We’re Headed to NRF 2020

It’s 2020. And that means it’s time to bring the future into focus. NRF 2020 is the world’s largest retail conference and expo, and it is filled with futuristic tech to change the way you do business. We will be there and hope you will be, too. After all, the National Retail Federation (NRF) has... Read More

Commerce, Retail

Dec 21, 2019 By Leigh Price

How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays

Black Friday. Cyber Monday. Labor Day sales. Prime Day. If you’re a marketer, you know these shopping holidays require weeks of hard work creating ads that cut through the clutter and stand out in customers’ minds. Last year, the public relations team at Salesforce used Social Studio to learn which... Read More

Marketing, Marketing Cloud, Retail, Social Media Marketing

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360 PERSPECTIVES

How To Connect Silos
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Saving Retail: How to Redefine Engagement and Reskill Employees

AI in Commerce: Breaking Down Myths With KEEN’s Andrew Duffle

Retail Real Talk: 3 Ways to Focus on the Shopper

Retail Trends: How to Engage Shoppers at the Edge

Everything You Need to Know About Commerce Cloud Announcements at NRF 2020

All Wrapped up 2019: The End of the Decade That Changed Retail Forever

How Great Order Management Is Driving the Next Generation of Omni-Channel Retail

Retail’s Big Show: 5 Reasons We’re Headed to NRF 2020

How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays

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New Rules of Customer Engagement: Key Trends From Global Research

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Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First