360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 02, 2020 By Matt Jaffe

As Makeup Sales Decline, e.l.f. Cosmetics Thrives on Inclusivity

How can the beauty industry respond when people are working from home and wearing facemasks in public? To adapt to the shift in consumer behavior, e.l.f. Cosmetics doubled down on its ecommerce and digital transformation efforts to stay deeply engaged with its base.... Read More

Leading Through Change, Business as a Platform for Change, Commerce, Equality, Innovation, Ecosystem, Retail

Jul 01, 2020 By Jessica Ding

Business as Usual in a Global Pandemic? How Kohler Pulled It Off

With many Americans remodeling their homes while sheltering in place, furniture manufacturer Kohler is discovering what its customers need — and delivering on those needs today. Find out how the cutting-edge brand is channeling its resources into meeting the challenges of the new world. ... Read More

Reopen Safely, Retail, Leading Through Change, Commerce

Jun 29, 2020 By David Berthy

Post-Apocalyptic Shopping and the Case for Optimism

With a roiling pandemic as a backdrop, we’re tasked with imagining the post-apocalyptic future of retail. Here are some possible scenarios. ... Read More

Reopen Safely, Commerce, Ecommerce, Retail

Jun 26, 2020 By JR Linne

The Profoundly and Permanently Altered Role of the Retail Associate

Remember when retail associates chatted with shoppers, helped them select merchandise, adjusted fit, and assisted customers with slipping their feet into shoes? Those niceties may represent a bygone era of retail. Here are four defining traits of the COVID-era retail associate ... Read More

Reopen Safely, Commerce, Retail

Jun 25, 2020 By JR Linne

In-Store Shopping Will Be (Mostly) Hands-Free — From Curbside To Cash Register

The new model for contact-free shopping goes far beyond apps like Apple Pay and Android Pay, which are already widely in use. True contactless shopping starts at the curbside outside the store and encompasses everything that happens in the store until the customer leaves.... Read More

Reopen Safely, Commerce, Leading Through Change, Retail

Jun 24, 2020 By JR Linne

Say Goodbye To Browsing: Retail Shopping in 2020 Gets a Total Makeover

Hand-off browsing, fitting room appointments, and smart lights — This is shopping in 2020. The pandemic has forced stores to redesign, rethink, and reimagine the entire experience around new health regulations and new customer expectations. Here's how retail looks in 2020... Read More

Digital Transformation, Commerce, Leading Through Change, Retail, Reopen Safely

Jun 20, 2020 By Ann Marie Aviles

How One Restaurant Used Its Tech Stack and 3 Extra Feet of Kitchen Space To Expand Nationally

It’s difficult enough to run a profitable restaurant under typical circumstances. But as COVID-19 forced the closure of thousands of restaurants nationwide, being in the food service industry is especially precarious. Despite the odds, one restaurant has continued its nationwide expansion. Wow Bao,... Read More

Digital Transformation, Commerce, Leading Through Change, Retail, Sales Cloud

Jun 15, 2020 By Jessica Ding

Drive Impact and Engage Shoppers With Social: TOMS Shows You How

Let’s face it: we’re all glued to our phones. Lockdowns across the globe have seen 70% of us spending more time on our smartphones, while 45% of us have increased our social media intake. And we’re not just using social networks to keep in touch with our loved ones. We’re also spending more time... Read More

Leading Through Change, Customer Engagement, Commerce, Marketing Cloud, Retail, Customer Experience, Social Media Marketing

Jun 08, 2020 By Anna Rosenman

How To Craft a Response That Fits: 5 Site Must-Haves

We’re all taking a crash course in crisis communication in real time. As businesses reopen, the need for an effective communication strategy isn’t shrinking. If anything, it's growing. There’s so much more to communicate now: policy changes, community support, new hours, openings, curbside pickup,... Read More

Leading Through Change, Digital Transformation, Commerce, Retail

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

As Makeup Sales Decline, e.l.f. Cosmetics Thrives on Inclusivity

Business as Usual in a Global Pandemic? How Kohler Pulled It Off

Post-Apocalyptic Shopping and the Case for Optimism

The Profoundly and Permanently Altered Role of the Retail Associate

In-Store Shopping Will Be (Mostly) Hands-Free — From Curbside To Cash Register

Say Goodbye To Browsing: Retail Shopping in 2020 Gets a Total Makeover

How One Restaurant Used Its Tech Stack and 3 Extra Feet of Kitchen Space To Expand Nationally

Drive Impact and Engage Shoppers With Social: TOMS Shows You How

How To Craft a Response That Fits: 5 Site Must-Haves

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First