360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 20, 2019 By Lauryl Denega

Retailers Put Real-Time Engagement on Their Nice List This Holiday Season

As retailers prepare for events throughout the year, marketers spend time analyzing data to find out more about seasonal buyers and their shopping habits, map buying milestones to calendars, and create gift guides to align with price, category, gender, and more. While these are tried and true... Read More

Marketing, Marketing Cloud, B2C Marketing, Marketing Personalization, Retail

Dec 16, 2019 By Rob Garf

The Salesforce 7: Retail Predictions for 2020

Welcome to our fifth annual Salesforce Predicts series, where our global subject matter experts predict where retail and commerce are headed in 2020. Allow me to kick this predictions thing off. If you know anything about me, you know that I love talking about the concept of “shopping at the edge”... Read More

Commerce, Retail, B2B Commerce, Retail Insights

Dec 10, 2019 By Luke Ball

How to Wow Your Customers With World Class Order Management

I have a commerce confession. As a shopper, I hate doing returns. Hate, hate, hate them. It gives me anxiety, and I avoid it; I procrastinate doing them. I’d almost rather eat the cost of the item than deal with the return. Case in point: a recent experience I had (the brand involved shall remain... Read More

Commerce, Customer Experience, Retail

Dec 03, 2019 By Caila Schwartz

Cyber Monday Results: Still the Top U.S. Digital Shopping Day With the Best Deals as Global Revenue Grows to $8B

Cyber Week is officially in the books, and brands and retailers have a lot to be grateful for this year. After a full year of planning, building, and testing, they were rewarded with enthusiastic Cyber Week shoppers. Although this season presented unique challenges, shoppers did not disappoint. So... Read More

Commerce, Retail, Retail Insights, Consumer Goods, Holiday Readiness, Commerce Cloud

Nov 30, 2019 By Caila Schwartz

Black Friday Results: U.S. Digital Revenue Hits Record High of $7.2B and Big Discounts Reign

The holiday season is officially in full gear. After an incredibly successful early start to the digital shopping season, consumers were ready to put down the pumpkin pie and shop from the convenience of their homes to kick off the Cyber Weekend. We saw the biggest U.S. Black Friday yet, as... Read More

Commerce, Retail Insights, Consumer Goods, Holiday Readiness, Retail

Thanksgiving Holiday Flash Report Results

Nov 29, 2019 By Caila Schwartz

Thanksgiving Results: Brands and Retailers Get Creative, U.S. Digital Sales Grow 17%, Mobile Soars to 60%

A single number sums up the 2019 holiday shopping season: six. Retailers have six fewer days to attract and convert digital shoppers before the shipping cutoff date thanks to a later than usual U.S. Thanksgiving holiday. But that hasn’t stopped retailers from making the best out of a challenging... Read More

Commerce, Retail, Retail Insights, Holiday Readiness, Consumer Goods

Nov 26, 2019 By Kamal Tahir

Artificial Intelligence in Aisle Five

I was reaching for pizza in the freezer section last week, and as soon as I put it in the shopping cart, the cart beeped and informed me that it contained an ingredient that someone in my household is allergic to. It then asked me if I still wanted to purchase it and offered other available... Read More

Commerce, Retail

Nov 15, 2019 By Jessica Ding

2019 Holiday Readiness Partner Edition: How to Differentiate This Holiday Season

This is the second post of a two-part series sharing the perspective of Salesforce Consulting Partners on everything retailers need to do for a successful 2019 holiday season. We surveyed our Salesforce Consulting Partners to better understand the top ways that retailers can differentiate from... Read More

Commerce, Retail, Shopper Experience

Nov 02, 2019 By Neeracha Taychakhoonavudh

What Not to Miss at Dreamforce ‘19 for Industries

Here at Salesforce, our Industries team has a clear goal: to deeply understand our various industry customers and deliver new products and solutions custom-built to meet the needs for those industry markets. This year at Dreamforce, we offer more than 200 sessions showcasing real-world customers,... Read More

Salesforce Ohana, Financial Services, Public Sector, Retail, Healthcare & Life Sciences, Dreamforce

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The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Retailers Put Real-Time Engagement on Their Nice List This Holiday Season

The Salesforce 7: Retail Predictions for 2020

How to Wow Your Customers With World Class Order Management

Cyber Monday Results: Still the Top U.S. Digital Shopping Day With the Best Deals as Global Revenue Grows to $8B

Black Friday Results: U.S. Digital Revenue Hits Record High of $7.2B and Big Discounts Reign

Thanksgiving Results: Brands and Retailers Get Creative, U.S. Digital Sales Grow 17%, Mobile Soars to 60%

Artificial Intelligence in Aisle Five

2019 Holiday Readiness Partner Edition: How to Differentiate This Holiday Season

What Not to Miss at Dreamforce ‘19 for Industries

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New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First