360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 03, 2019 By Brigitte Donner

Infographic: Dreamforce ‘19 by the Numbers

Well, here we are: a little over a week after Salesforce’s 17th Dreamforce. As a lush green forest burgeoned in downtown San Francisco, over 171,000 people from 120+ countries around the globe came together to have the time of their lives with fellow Trailblazers, learn how to help their customers... Read More

Research, Dreamforce, Events

Nov 05, 2019 By Ashwini Zenooz

New Research: Healthcare Consumer Trends

For decades, healthcare consumers have struggled to understand and navigate a complex, heavily-siloed ecosystem of providers, insurers, pharmaceutical companies, and medical device companies. But as digitalization and connected experiences become the norm across industries, healthcare and life... Read More

CEO, Health Cloud, Healthcare & Life Sciences, Customer Experience, Industry Report, Research, Health Insurance Carriers, Health Plans, Medical Devices and Diagnostics, Pharmaceuticals , Providers

Oct 15, 2019 By Rob Garf

New Research: 4 Trends Redefining the Retail Industry, According to 10,000+ Global Shoppers

Why are some retailers thriving while others are closing for good? The most innovative retailers watch shoppers’ evolving preferences and behaviors — and evolve along with them. Based on Salesforce’s broadest consumer study to date, the third edition of the Connected Shoppers Report reveals... Read More

Commerce, Retail, Research

Oct 08, 2019 By Chequeta Allen and Marta Lawrence

How to Use Open Enrollment Season as Your Marketing Laboratory

It’s open enrollment season and if you’re like most marketers in the payor space, you’re heads-down in execution mode. But while you push send and triage member cases, don’t forget to take advantage of the opportunity to use what you learn this year for 2020. Here are three things to pay attention... Read More

Customer Experience, Research, Healthcare & Life Sciences, Marketing, Marketing Cloud

Oct 08, 2019 By Kelly Miller

4 Ways B2B Marketers Can Drive More ROI Than Ever Before

Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep on the cutting edge of marketing trends. Luckily, there are innovative tools, tactics, and... Read More

B2B Marketing, Marketing, Marketing Cloud, Research

Sep 27, 2019 By Heidi Robbins

Giving Tuesday: The Human Side to Holiday Messaging

If your holiday marketing strategy doesn’t already include a strategy for Giving Tuesday, it’s time to create one. Less known than other promotionally driven holiday events, Giving Tuesday was launched in 2012 by the 92nd Street Y and the United Nations Foundation as a response to... Read More

Marketing, Holiday Readiness, Research

Sep 26, 2019 By Leigh Price

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences

Social media isn’t only a marketing channel anymore. It’s a data platform that ties sales, service, and marketing together through in-depth customer interactions. What does this mean for marketers? It means a brand’s social media presence needs to be driven by more than engaging, high-performing... Read More

Marketing, Marketing Cloud, Social Media Marketing, Research

Sep 23, 2019 By Tiffany Tooley

How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence

Many manufacturers sell exclusively through third parties such as dealers and distributors. As a result, channel revenue is key to organizational growth. Channel revenue is dependent upon a partners’ ability to acquire new customers and extend your brand’s promise by delivering quality products at... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Marketing Personalization, Manufacturing, Research

Sep 13, 2019 By Erin Landry-Wilson

How to Advance Your Project With a Winning Business Case

Do you ever look down at your phone and wonder how the day is already over? There’s always so much to do in so little time! How do you know if what you’re working on is more important than something else? How do you make sure others agree with your assessment of importance? Have you ever identified... Read More

Best Practices, Quote-to-Cash, Salesforce Ohana, Strategy, Research

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Infographic: Dreamforce ‘19 by the Numbers

New Research: Healthcare Consumer Trends

New Research: 4 Trends Redefining the Retail Industry, According to 10,000+ Global Shoppers

How to Use Open Enrollment Season as Your Marketing Laboratory

4 Ways B2B Marketers Can Drive More ROI Than Ever Before

Giving Tuesday: The Human Side to Holiday Messaging

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences

How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence

How to Advance Your Project With a Winning Business Case

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First