360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 29, 2020 By Caila Schwartz

Q1 Shopping Index: 3 New Benchmarks for Brands and Retailers to Succeed in This New Normal

This is the third in a four-part weekly series, a deep dive into our quarterly Shopping Index to tell the story of shopping through more than one billion shoppers across the globe. In the absence of most brick and mortar stores, online commerce grew 20% year-over-year in Q1, well above digital... Read More

Customer Engagement, Commerce, Retail, Leading Through Change, Research

Apr 14, 2020 By Caila Schwartz

Shopping Index Revenues Grow 20% in Q1 Amidst Shelter-in-Place

This is the first in a four-part weekly series, a deep dive into our quarterly Shopping Index to tell the story of shopping through more than one billion shoppers across the globe. Retail is being impacted dramatically around the globe. As we all adjust to our new normal in light of the COVID-19... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Research

Feb 19, 2020 By Ann Marie Aviles

8 Retailers Reimagining the Role of the Store: NYC Edition

Call off the bagpipes: announcing the “death of the store” is so last decade. While store closures still make headlines, what we’re witnessing today is something more Darwinian: the evolution of brick and mortar’s purpose. In our latest — and broadest — consumer survey, The Connected Shoppers... Read More

Research, Commerce, Retail

Feb 12, 2020 By Leah Pope

3 Insights to Help You Understand the Growth Marketing Mandate

In the past, marketing was often seen solely as the steward of the brand — and ultimately a cost center. However, driving business growth has emerged as a new mandate for marketers. Armed with data, all marketers — from analysts to channel managers to executives — are expected to operationalize... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Research

Feb 09, 2020 By Conor Wiegmann

Podcast: Congrats, You Survived the Holidays — Now What?

After numerous strategy meetings, creative builds, and content approvals, you delivered a stunning experience for your shoppers. What’s next? In this episode of the Marketing Cloudcast, we’ll share the insights we learned this past holiday season from industry thought leaders and marketing experts... Read More

Marketing, Marketing Cloudcast, Retail, Research, Strategy

Jan 28, 2020 By Taylor Price

New Research: Is CRM the Secret to Connecting Your Business Silos?

It’s fiscal year planning time, and as the departmental leader, you’re eager to invest in new technology to improve customer experience metrics and performance for your team. There’s immense pressure to deliver quickly, so involving other departments isn’t an option right now, but you’ll be sure to... Read More

Customer Engagement, CEO, CRM, Leadership Insights, Research, 360 Perspectives

Dec 29, 2019 By Sophia Elson

Customer Relationship Management Trends to Watch for in 2020

Customer experience expectations are on an upward trajectory, and the stakes are high for companies. In 2019, 84% of customers said the experience a company provides is as important as its products and services — up from 80% in 2018. Standing at the doorstep of the new decade, let’s examine where... Read More

Commerce, Customer Service, Customer Experience, Customer Journeys, Marketing, Research, Sales, CRM

Dec 18, 2019 By Ann Marie Aviles

Consumers’ New Terms of Engagement: 4 Ways Shopping Has Transformed

Let’s play a game of two truths and a lie: retail edition. Which of the following statements is untrue? Most Millennials start shopping with a specific brand in mind. Consumers use over a dozen different channels to communicate with companies. The experience a company provides is as important as... Read More

Commerce, Research

Drive growth with data and artificial intelligence

Dec 15, 2019 By Andy Simmons

How to Start Driving Growth With Data and Artificial Intelligence

You’ve likely heard that artificial intelligence (AI) is a powerful technology packed with all kinds of potential to enhance your marketing initiatives. You may also be a little anxious about starting to use it, as many marketers are. That’s okay — new technologies are often exciting, but they can... Read More

Marketing, Artificial Intelligence, Marketing Personalization, Research

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Q1 Shopping Index: 3 New Benchmarks for Brands and Retailers to Succeed in This New Normal

Shopping Index Revenues Grow 20% in Q1 Amidst Shelter-in-Place

8 Retailers Reimagining the Role of the Store: NYC Edition

3 Insights to Help You Understand the Growth Marketing Mandate

Podcast: Congrats, You Survived the Holidays — Now What?

New Research: Is CRM the Secret to Connecting Your Business Silos?

Customer Relationship Management Trends to Watch for in 2020

Consumers’ New Terms of Engagement: 4 Ways Shopping Has Transformed

How to Start Driving Growth With Data and Artificial Intelligence

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First