Chequeta Allen and Marta Lawrence

How to Use Open Enrollment Season as Your Marketing Laboratory

Oct 08, 2019 By Chequeta Allen and Marta Lawrence

How to Use Open Enrollment Season as Your Marketing Laboratory

It’s open enrollment season and if you’re like most marketers in the payor space, you’re heads-down in execution mode. But while you push send and triage member cases, don’t forget to take advantage of the opportunity to use what you learn this year for 2020. Here are three things to pay attention... Read More

Customer Experience, Research, Healthcare & Life Sciences, Marketing, Marketing Cloud

Digital Innovation Can Drive Improved Healthcare Customer Journeys

Sep 14, 2018 By Chequeta Allen

Digital Innovation Can Drive Improved Healthcare Customer Journeys

Today’s customers can do almost anything with a few taps on their smartphone, tablet, or laptop. They can complete work projects and arrange transportation. They can manage bank accounts and make purchases. They can watch videos and read the news. You get the point. Digital innovation now impacts... Read More

Best Practices, B2C Marketing, Customer Journeys, Customer Experience

How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Paint brushes in a can

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

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Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

Get Started With Sourcing PPE