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Brett Grossfeld
Brett Grossfeld is a Product Marketing Manager who focuses on nascent small businesses at Salesforce. As a seasoned content marketer, he has written for multiple websites and publications that span across various industries and interests, including tech, wellness, and modern customer experiences. Follow him on LinkedIn.
In May 2020, Salesforce conducted a survey to learn about customers of small businesses in light of recent health and economic challenges. Here are the three insights we found especially telling...
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Did you know 54% of customers say it's harder than ever for a company to earn their trust? In October 2019, we surveyed consumers to find out what they look for in the small businesses they support and what business owners can do to earn their trust.
In some ways, it’s easier for small- or...
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It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain.
But those personal connections have to be earned over time....
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