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Cesar Castro
Cesar is currently Sr Director of Adoption and Engagement for Community Cloud. He focuses on customer success, sharing best practices, developing content and frameworks for community and portal success. Cesar also conducts outreach to Community Management organizations, helped develop content for Salesforce Community Cloud Accelerators, and provides sales support. Connect with him on LinkedIn.
As customer communities continue to evolve, companies are embracing the benefits they can bring beyond peer-to-peer support forums, such as product ideas and brand advocacy. When establishing a community as part of your digital customer service, it’s a given that you’ll hire staff dedicated to the...
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As Sr. Director of Adoption and Engagement for Community Cloud, I spend a lot of time speaking with Community Cloud customers and Community Managers to learn how communities are driving real business value. In the last year I’ve been very interested in the topic of advocacy, something I think many...
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As Sr. Director of Adoption and Engagement for Community Cloud, I spend a lot of time developing best practices and strategies to help customers improve their community’s business value.
After meeting with many of our customers to discuss their community goals and objectives, I’ve been sharing key...
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As Sr. Director of Adoption and Engagement for Community Cloud, I spend a lot of time developing best practices and strategies to help customers improve their community’s business value. I'd like to share some key takeaways about community strategy with you in this three-part series that includes:
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As Sr. Director of Adoption and Engagement for Community Cloud, I spend a lot of time developing best practices and strategies to help customers improve their community’s business value. Having met with many of our customers to discuss their community goals and objectives, I'd like to share some...
Read More
