May 25, 2016 By Al Iverson

Email Encryption and Email Authentication: How to Reach the Inbox

If you read email industry and deliverability-related blogs, you know that there's a lot out there talking about email encryption and authentication technologies like DKIM and DMARC. Here I've put together a very quick primer on what every Salesforce Marketing Cloud client needs to know... Read More

Marketing, Email Marketing, Best Practices

Apr 28, 2014 By Al Iverson

AOL and Yahoo Both Publish Restrictive DMARC Records

On April 22, AOL announced that they are now publishing a "p=reject" DMARC policy. Yahoo had already implemented a similar policy as of April 7th. What does this mean for ExactTarget Marketing Cloud clients? You CANNOT use the aol.com domain (or other AOL domains) in a from... Read More

Marketing, Email Marketing, Best Practices

Apr 08, 2014 By Al Iverson

Choosing the Right From Address

Over on the Word to the Wise blog, Laura Atkins points out that Yahoo has recently implemented a new DMARC policy of "p=reject." This has made choosing the right from address more important than ever. Briefly explained, DMARC (Domain-based Message Authentication, Reporting & Conformance) is a... Read More

Marketing, Email Marketing, Strategy

Mar 19, 2014 By Al Iverson

Help! Why Am I Not Receiving Gmail Spam Complaints?

If you've seen all this talk about the recent much-improved profile of the Gmail unsubscribe button, and talk about a new Gmail (sort-of) FBL, you might be asking the question, why am I not able to track spam complaints from Gmail? To understand why that is, we first have to undertstand how this... Read More

Marketing, Email Marketing, Best Practices

Mar 11, 2014 By Al Iverson

Gmail's Unsubscribe Function: What You Need to Know

There's been a lot of discussion both online and around the water cooler about Google's "new" unsubscribe functionality in the Gmail user interface. Our own Chad White has blogged about it here. This functionality isn't actually new; Google officially announced support for the... Read More

Marketing, Email Marketing, Best Practices