Oct 14, 2016 By Rachel Cassidy

Three Simple Plays Across Advertising Studio & Google Customer Match for Ecommerce

The importance of utilizing your CRM data through Salesforce Advertising Studio and integrating it with your Google campaigns could not have a stronger use case than for an e-commerce brand. The possibilities are exciting and potentially endless - assuming you have your data in nice tidy rows, of... Read More

Marketing, Digital Advertising, Best Practices

Jul 07, 2016 By Rachel Cassidy

3 Advanced Strategies to Supercharge Your Facebook Marketing

Salesforce and Facebook came together at Connections 2016 in Atlanta, Georgia to present advanced strategies for Facebook marketing, focusing on three core principles that all marketers should be testing. Ron Belanger, AVP Sales, from Salesforce and Martin Gilliard, Global Head of MarTech &... Read More

Marketing, Digital Advertising, Strategy

May 24, 2016 By Rachel Cassidy

How Data in the Age of the Customer Influences Advertising and Privacy

Advertising Studio enables you to securely connect your data in Salesforce to reach audiences through your DSP and DMP for display via our on-boarding partners, LiveRamp, Krux, Neustar, Viant, and, for email ads, LiveIntent. Because our number one value is Trust, we sat down with a few of these... Read More

Marketing, Digital Advertising, Data Management