Better, faster, cheaper. The old axiom says you can only choose two of the three. When it comes to email marketing, I completely disagree.

The recent launch of Email Studio and Content Builder provide digital marketers with everything needed to create more elegant, personalized email campaigns (better), eliminate time-consuming development processes (faster), and rapidly outperform performance goals (cheaper).

Together, the latest innovations represent the biggest change to email marketing in over a decade. Seriously, it's a game changer. Now you can:

  • Quickly build and send emails with new drag-and-drop tools
  • Create content faster-without coding
  • Speed email deployment with simplified send workflows
  • Drastically improve efficiency with new automations
  • Eliminate errors with fool-proof testing

Ready to get started? In less than 15 minutes you can be well on your way. We've created an introductory video series to share email marketing tips and techniques. Each two-minute video provides the basics of what you need to know for email marketing success. It's best to start with the Email Studio and Content Builder Overview, and then select any topic you want to learn more about.

1. How to Add and Import Email Content

Creating great emails starts with great content. Learn how to add content and import content from Classic Tools to Content Builder. Watch now.

2. How to Organize Email Content

Discover how Content Builder can streamline content management, and how to store, organize, search for, and tag content in a unified folder structure. Watch now.

3. How to Create an Email Template

Get started with responsive email templates. See how to choose a template, drag and drop content blocks, content layouts, and grouped content onto the persistent preview, and then save for use in your next email. Watch now.

4. How to Create an Elegant Email

Whether you want to create your email from a template, use HTML, send a text-only message, or create from an existing email, we've got you covered. No worries, you can preview and test desktop and mobile responsive emails. Watch Now.

5. How to Send an Email with Confidence

You're going to love the new Send Flow. In four simple steps, you can edit email subject lines, pre-headers and more, select the exact audience you want to reach, configure your delivery schedules, and review and send. Watch Now.

Register for Tomorrow's Marketing Cloud Release Review

Now that you've seen the basics, it's time to go deep. Join us tomorrow-June 1 at 12:00 p.m. EST-for the Marketing Cloud May 2016 Release Webinar. Hear from experts about the new additions to Email Studio, as well as Mobile Studio, Advertising Studio, Journey Builder and much more. Register now!