MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Drive growth with data and artificial intelligence

Dec 15, 2019 By Andy Simmons

How to Start Driving Growth With Data and Artificial Intelligence

You’ve likely heard that artificial intelligence (AI) is a powerful technology packed with all kinds of potential to enhance your marketing initiatives. You may also be a little anxious about starting to use it, as many marketers are. That’s okay — new technologies are often exciting, but they can... Read More

Marketing, Artificial Intelligence, Marketing Personalization, Research

Dec 11, 2019 By Anna Rosenman

How to Maximize Your Return on Content: 3 Tips That Deliver

Is content king or a pain? As a fan of historical dramas like Versaille and The King, I’ve learned that some kings are heroes – and often high maintenance. And as a marketer, I know content needs to work hard to earn its crown. Yet, putting content to work can come with a high price tag. Marketer... Read More

Marketing, Community Cloud

Dec 06, 2019 By Paul Cordasco

3 Ways Every Marketer Should Think About Their Data

If you suddenly arrive via a time machine from — say 2010 — into a modern discussion of marketing strategy, it might jump out to you that the focal point of the discussion has shifted from the “Big Idea” to “Big Data.” Marketing discussions in 2010 would have, in many cases, spent time uncovering... Read More

Marketing, Marketing Cloud, Marketing Personalization, Data Management

Dec 05, 2019 By Kelly Miller

How to Start Integrating Adtech and Martech Systems in 3 Steps

Let’s face it: Many marketers are skeptical that advertising technology (adtech) actually integrates with marketing technology (martech). And you’ve got good reasons to be. For so long, adtech and martech have been separated and siloed. This wasn’t a problem, because everything used to be about... Read More

Marketing, Marketing Cloud, Digital Transformation, Omni-channel

Dec 02, 2019 By Chris Jacob

Marching Orders for Marketers: Share Goals, Workflows, and Data to Unify Teams

Marketing is a vital part of the customer experience but is not the only one. Even if marketers can manage and activate an abundance of data, they’re still challenged to create connected customer experiences. And they can’t do that alone. Marketers aren’t the ones interacting with customers at the... Read More

Collaboration, Data Management, Marketing

Dec 02, 2019 By Andy Simmons

6 Ways to Use Web Behavior to Connect the Customer Journey

You may be familiar with the saying, “the eyes are the windows to the soul.” In more plain speak, it’s the idea that you can tell a lot about a person’s thoughts and feelings through their eyes and the subtle signals they give off. What about when you can’t actually see someone’s eyes, though? What... Read More

Marketing, Customer Journey, Marketing Personalization

Nov 29, 2019 By Daniel Skyes

A Marketer's Guide to Creating Omni-Channel Digital Experiences

Right place, right time, right message — it’s nirvana for every marketer, but few brands have cracked it. Why? Only recently have marketers been able to unify and execute across all customer touchpoints with ease, thanks to the introduction of next best action journey orchestration tools. But, more... Read More

Marketing, Marketing Personalization, Omni-channel

Illustration of Codey, Astro, and Einstein

Nov 27, 2019 By Tiffany Tooley

Michelin Is Using Data to Build Better Customer Relationships and so Can You

Today, digital technology helps customers make decisions about how they want to engage with brands. Thanks to the Internet and changes in global trade, it’s easy to find products and parts from a variety of sources. However, these new ways of buying and selling have disrupted the manufacturing... Read More

Marketing, Marketing Cloud, Customer Story

Nov 15, 2019 By Ryan Aytay

Salesforce + Google Go Big With New Data, Marketing Integrations

Salesforce and Google have a kind of tradition this time every year. It began in 2017, when we first announced our strategic technology partnership, bringing together two of the world’s most innovative companies. Then last fall, we deepened our relationship with brand-new customer benefits. And... Read More

CEO, IT, Marketing, Marketing Cloud, Sales Cloud, Platform, News