Many financial services companies today are in the midst of a digital transformation. Not only do companies need to meet and surpass challenging acquisition and retention goals, they also must stay ahead of a rapidly shifting marketing and technology landscape.Today's consumers are inundated...
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In just three short months, United States citizens will vote for their next president. This will have major implications on advertising costs in the same way that Mother’s Day or any other holiday would. So there are some key tactics you should adopt to keep your ROI high during the heated...
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My daughter started middle school this week. Of course I love her dearly, but she's now at a point in her life where she thinks she knows everything (and I know nothing). Ah the joys of parenting.To be fair, I think we were all "know it alls" when we were younger. But through trial,...
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As we noted in the first installment of our Digital Marketing for Financial Services series, the most successful FSIs are often those who break free from status quo-and in many cases, strong resistance to change-to manage customer journeys on channels like apps, email, mobile, social, digital...
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Have you had a chance to explore some of the new features from the Summer ‘16 Release yet? With over 200 new features, this release is packed with new innovations empowering you to connect with customers, employees, and partners at Lightning speed.
Three times a year Salesforce releases new...
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There is no shortage of influencer marketing experts out there and our research shows we have more influencer tools/technologies than you can shake a stick at. So the question begs to be asked and answered - despite all the resources available to them, why do brands still keep screwing up their...
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In the not-so-distant past, it was a valid question: Should B2B marketers invest time and money in social media? While many were still debating, customers provided the answer. It turns out B2B customers don't turn off social between the hours of 9-5-and they expect B2B brands to deliver...
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If you don’t think marketing and customer support complement each other, I didn’t either—at least not at first. Sure, you can point to the nightmare of problems landing on the plate of Comcast marketing because of the frustrating experiences of their customers. But even for everyday business, the...
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Can you imagine what life will look like after smartphones? One expert says new tech like augmented reality will soon make our once-revolutionary iPhones look like typewriters.
Shel Israel is author of Lethal Generosity: Contextual Technology and the Competitive Edge and the forthcoming Beyond...
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