Aug 10, 2016 By Mitch Causey

5 Ways to Leverage Support Communication for Marketing

If you don’t think marketing and customer support complement each other, I didn’t either—at least not at first. Sure, you can point to the nightmare of problems landing on the plate of Comcast marketing because of the frustrating experiences of their customers. But even for everyday business, the... Read More

Customer Service, Marketing

Nov 12, 2015 By Mitch Causey

When Landing Pages Convert Too Well

A higher conversion rate isn’t always better. I recently wrote a post on the Convince and Convert blog about alley-oop thank you pages. An alley-oop thank you page is when you add a call-to-action on your thank you page, after someone completes an action on your site. By doing so, you can capture... Read More

Marketing, Sales

Sep 10, 2014 By Mitch Causey

3 Examples that Prove One-to-One Customer Service is Scalable Marketing

Opportunity is missed by most people because it is dressed in overalls and looks like work.Ã¢ÂÂ Thomas EdisonIn today's world of increasingly-higher transparency and communication standards expected of companies, both customer service and marketing is tough. We're swimming across a vast... Read More

Marketing, Customer Journeys, Marketing Personalization