Our customers live in a world of fractured finances. A checking account here, a credit card over there, investment accounts someplace else. And don't forget their insurance policies, that old 401(k), and financial apps like Mint which they use in an attempt to tie it all together. In short,...
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So far in our lifecycle journey series for financial services, we've discussed acquisition and onboarding strategies for banks, wealth managers and insurers. Next, let's delve into the ever-critical topic of cross selling.The challenge for every FSI marketer is similar: You work hard (and...
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Mobile-friendliness has become the default for digital marketers, as mobile behavior on the web and in email inboxes blow past their tipping points.
The majority of email opens now take place on mobile devices, according to data from Litmus’ Email Analytics. And email marketers have responded to...
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The wave of 1-to-1, personalized marketing is in full effect. One-to-many marketing (one brand marketing to an audience of many) has flipped and individual consumers have more decisions to make, like, "Which companies do I interact with, invest in, spend time with, and become loyal...
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For businesses that sell products, pricing poses an ongoing challenge. It’s important to make a profit without sending customers scrambling to competitors. Brands can offer price-matching guarantees and monitor pricing on a daily basis, but customers could be a step ahead. It’s important to...
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Marketing fuels spectacular business growth, and great marketing matters today more than ever. The world of marketing has been disrupted by the transition to digital, empowering marketers with new tools, opportunities and innovation.
Who better to discuss this topic than the author of 18 books, a...
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Marketing during the winter holidays is a special kind of challenge. Consumers have ads and messages coming at them from a million different directions, and no matter how far ahead of Black Friday you plan, success can feel like a moving target.
For marketers in retail, planning for holiday...
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In marketing, we’ve been experiencing a shift in generational buyers over the last few years. This is challenging us to massively change our strategies. As of April 2016, Millennials (ages 18-34) have become the nation’s largest living generation at 75.4 million individuals in the United States,...
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This year, email marketing is back in the limelight.
According to the 2016 State of Marketing:
80% of marketers agree that email marketing is core to their business.
79% of marketers in 2016 say email marketing is directly generating ROI, vs. 54% who agreed in 2015.
64% of high-performing...
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![Mobile-Friendly Email & Landing Page Trends for 2016 [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/us/thumbnails/mobile-friendly-infographic/shutterstock_352279322.jpg)
