From landing pages to downloadable content to free trials, just about every digital marketing investment includes an element of digital experience. Strategic investments in digital experience can deliver outsized marketing returns. You’ve probably noticed how a great email can turn ho-hum offers...
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Whether you’re a marketer, developer, architect, or consultant, a certification from Salesforce can help make you more marketable to employers and help you stand out from the pack. Here’s what you need to know about the new Marketing Cloud Administrator certification and how you can get started...
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All email campaigns — even your best-performing ones — deserve an occasional update. What better time than now to give your emails a much-needed makeover? Many factors across industries, technical requirements, design trends, and best-practices evolve and shift throughout the year.
In an...
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The retail and consumer goods industry is changing due to new technologies, new customer preferences, and new innovative brands. The difference between your brand and your competitors is your customer’s experience. Do you bombard your customer’s inbox with promotional emails? What’s the most common...
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Did you know that 80% of customers say the experience a company provides is as important as its products or services? The good news is digital leaders are investing in better experiences. But where can those leaders find the data required to increase personalization and reduce friction across...
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Customer experience expectations are on an upward trajectory, and the stakes are high for companies. In 2019, 84% of customers said the experience a company provides is as important as its products and services — up from 80% in 2018.
Standing at the doorstep of the new decade, let’s examine where...
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Black Friday. Cyber Monday. Labor Day sales. Prime Day. If you’re a marketer, you know these shopping holidays require weeks of hard work creating ads that cut through the clutter and stand out in customers’ minds.
Last year, the public relations team at Salesforce used Social Studio to learn which...
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As retailers prepare for events throughout the year, marketers spend time analyzing data to find out more about seasonal buyers and their shopping habits, map buying milestones to calendars, and create gift guides to align with price, category, gender, and more. While these are tried and true...
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Dreamforce is an event like no other. Every year, more than 171,000 Trailblazers gather in San Francisco to learn, network, and get inspired. To make the magic of Dreamforce happen, Salesforce addresses attendees’ needs and wants seamlessly behind the scenes. Ever wondered how we do it? Well, the...
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