MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Feb 05, 2020 By Leah Pope

18 ROX Measures for Marketers

From landing pages to downloadable content to free trials, just about every digital marketing investment includes an element of digital experience. Strategic investments in digital experience can deliver outsized marketing returns. You’ve probably noticed how a great email can turn ho-hum offers... Read More

Community Cloud, Marketing

Feb 03, 2020 By Katie Wheeler

Introducing the New Marketing Cloud Administrator Certification

Whether you’re a marketer, developer, architect, or consultant, a certification from Salesforce can help make you more marketable to employers and help you stand out from the pack. Here’s what you need to know about the new Marketing Cloud Administrator certification and how you can get started... Read More

Digital Transformation, Marketing, Marketing Cloud, Learning, Careers

Feb 02, 2020 By Veda Kumarjiguda

How to Refresh Your Email Campaigns for Long-Term Success

All email campaigns — even your best-performing ones — deserve an occasional update. What better time than now to give your emails a much-needed makeover? Many factors across industries, technical requirements, design trends, and best-practices evolve and shift throughout the year. In an... Read More

Email Marketing, Marketing, Marketing Cloud

Jan 30, 2020 By Conor Wiegmann

How Caleres Makes People Happy, Feet First [Podcast]

The retail and consumer goods industry is changing due to new technologies, new customer preferences, and new innovative brands. The difference between your brand and your competitors is your customer’s experience. Do you bombard your customer’s inbox with promotional emails? What’s the most common... Read More

Marketing

CRM and DXP for customer-centric experiences

Jan 02, 2020 By Claudia Michon

How to Use CRM as the Foundation for Customer-Centric Digital Experiences

Did you know that 80% of customers say the experience a company provides is as important as its products or services? The good news is digital leaders are investing in better experiences. But where can those leaders find the data required to increase personalization and reduce friction across... Read More

Marketing, Community Cloud, Commerce

Dec 29, 2019 By Sophia Elson

Customer Relationship Management Trends to Watch for in 2020

Customer experience expectations are on an upward trajectory, and the stakes are high for companies. In 2019, 84% of customers said the experience a company provides is as important as its products and services — up from 80% in 2018. Standing at the doorstep of the new decade, let’s examine where... Read More

Commerce, Customer Service, Customer Experience, Customer Journeys, Marketing, Research, Sales, CRM

Dec 21, 2019 By Leigh Price

How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays

Black Friday. Cyber Monday. Labor Day sales. Prime Day. If you’re a marketer, you know these shopping holidays require weeks of hard work creating ads that cut through the clutter and stand out in customers’ minds. Last year, the public relations team at Salesforce used Social Studio to learn which... Read More

Marketing, Marketing Cloud, Retail, Social Media Marketing

Dec 20, 2019 By Lauryl Denega

Retailers Put Real-Time Engagement on Their Nice List This Holiday Season

As retailers prepare for events throughout the year, marketers spend time analyzing data to find out more about seasonal buyers and their shopping habits, map buying milestones to calendars, and create gift guides to align with price, category, gender, and more. While these are tried and true... Read More

Marketing, Marketing Cloud, B2C Marketing, Marketing Personalization, Retail

Dec 19, 2019 By Megan Hostetler

SMS Dreamin’: How Mobile Messaging Powers Great Customer Service Experiences

Dreamforce is an event like no other. Every year, more than 171,000 Trailblazers gather in San Francisco to learn, network, and get inspired. To make the magic of Dreamforce happen, Salesforce addresses attendees’ needs and wants seamlessly behind the scenes. Ever wondered how we do it? Well, the... Read More

Marketing, Marketing Cloud, B2B Marketing, B2C Marketing