In the past, marketing was often seen solely as the steward of the brand — and ultimately a cost center. However, driving business growth has emerged as a new mandate for marketers.
Armed with data, all marketers — from analysts to channel managers to executives — are expected to operationalize...
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From landing pages to downloadable content to free trials, just about every digital marketing investment includes an element of digital experience. Strategic investments in digital experience can deliver outsized marketing returns. You’ve probably noticed how a great email can turn ho-hum offers...
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