MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Apr 27, 2020 By Conor Wiegmann

New Podcasts to Help Marketers Continue to Lead Through the Pandemic

Throughout April, our Marketing Cloudcast podcast has addressed key trends, tactics, and insights to help marketers lead through the pandemic. Hosts Megan Collins and Tina Rozul discussed three important topics. See the summaries and links to each below: Reimagine physical events into digital... Read More

Business as a Platform for Change, Marketing, Marketing Cloudcast, Leading Through Change

Apr 21, 2020 By Gina Ballenger

Twitter Shares How Brands Succeed With Social Media in a Crisis

Gina Ballenger is Director of Twitter Next, a division of Twitter that provides campaign and content strategy services to advertisers. She partners with brands and creative agencies to help them elevate their marketing on Twitter, build creative ideas that earn attention, and construct feed-first... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Guest Blog, Social Media Marketing

Apr 20, 2020 By Nicole Smith

Announcing the 2020 Marketing Champions

Today we announce our first class of Marketing Champions, individuals who have achieved expert-level product knowledge and serve as active and involved leaders in the Trailblazer Community. This group will begin a year full of opportunity and career development that amplifies their voices and... Read More

Future of Work, Marketing, Marketing Cloud, Learning

Apr 16, 2020 By Marc Mathieu

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Marc Mathieu is Senior Vice President, Strategic Customer Transformation & Innovation, at Salesforce. It’s safe to say I’ve encountered almost every kind of brand crisis during my career. When I worked for Coca-Cola in Asia during the late 1990s and early 2000s, we dealt with government... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Thought Leadership

Apr 01, 2020 By Conor Wiegmann

Marketing Cloudcast: Leading Through Change, a New Series [Podcast]

In these unprecedented times, marketers have a unique opportunity to support their customers and communities. The staggering demands of pivoting a business model during this crisis are forcing marketers to rethink months of work in a few weeks or even days. Doing this right requires strong planning... Read More

Business as a Platform for Change, Marketing, Marketing Cloudcast, Leading Through Change

Mar 24, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 18, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

Mar 06, 2020 By Conor Wiegmann

Podcast: The Art of Translation — Are You Speaking Your Customer's Language?

Localization strategies can be overwhelming. Complex dynamic content in emails, endless webpages and documentation, and specific products meticulously tailored to a region might be a mountain too large to scale. But localizing your organization’s message doesn’t have to be a complete rework of... Read More

Marketing, Marketing Cloudcast

Mar 04, 2020 By Annette Vernon

Make Your Voice Heard: Connections ‘20 Call for Speakers

MARCH 16, 2020 UPDATE: After careful consideration, we’ve decided there will be no physical event for Connections. Instead, we will reimagine Connections as a virtual experience and deliver a full program of inspiring sessions and educational content. Learn more. Connections is in May — that's... Read More

Commerce, Customer Service, Connections, Events, Marketing