Throughout April, our Marketing Cloudcast podcast has addressed key trends, tactics, and insights to help marketers lead through the pandemic. Hosts Megan Collins and Tina Rozul discussed three important topics. See the summaries and links to each below:
Reimagine physical events into digital...
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Gina Ballenger is Director of Twitter Next, a division of Twitter that provides campaign and content strategy services to advertisers. She partners with brands and creative agencies to help them elevate their marketing on Twitter, build creative ideas that earn attention, and construct feed-first...
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Today we announce our first class of Marketing Champions, individuals who have achieved expert-level product knowledge and serve as active and involved leaders in the Trailblazer Community. This group will begin a year full of opportunity and career development that amplifies their voices and...
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Marc Mathieu is Senior Vice President, Strategic Customer Transformation & Innovation, at Salesforce.
It’s safe to say I’ve encountered almost every kind of brand crisis during my career.
When I worked for Coca-Cola in Asia during the late 1990s and early 2000s, we dealt with government...
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In these unprecedented times, marketers have a unique opportunity to support their customers and communities. The staggering demands of pivoting a business model during this crisis are forcing marketers to rethink months of work in a few weeks or even days. Doing this right requires strong planning...
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In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company.
Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour...
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Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing...
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Localization strategies can be overwhelming. Complex dynamic content in emails, endless webpages and documentation, and specific products meticulously tailored to a region might be a mountain too large to scale. But localizing your organization’s message doesn’t have to be a complete rework of...
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MARCH 16, 2020 UPDATE: After careful consideration, we’ve decided there will be no physical event for Connections. Instead, we will reimagine Connections as a virtual experience and deliver a full program of inspiring sessions and educational content. Learn more.
Connections is in May — that's...
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