Shopping has ceased to be defined by the boundaries of brick-and-mortar. Consumers expect brands to meet them wherever they are, offering an experience tailored to their individual needs across the entire shopping journey. Retail and consumer goods marketers are on the front lines of creating those...
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Business-to-business (B2B) marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences.
What is B2B marketing today — and how is it changing
B2B marketing has...
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Your org’s data quality relies on your data stewardship efforts. Managing duplicate records, fixing data errors, and entering missing data helps you improve the quality of data.
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In this episode, we talk with CEO and founder of Torchlite, Susan Marshall, who shares her perspective on how freelancers are blazing trails when it comes to helping marketers innovate faster to meet consumers growing expectations. She also touches on her experience starting a business from the...
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Get ready to experience the future of customer engagement at Connections '19. The marketing, commerce and service event of the year returns to Chicago this June 17 - 19 at McCormick Place! Registration is now open — reserve your spot!
At Salesforce Connections 2019, we will learn how marketing,...
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When the first generation of Data Management Platforms (DMPs) arrived on the digital marketing and media scene a little more than a decade ago their primary use case was employing data to drive targeted advertising on the open web. This was the era when a targeted banner ad on a website was a...
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Marketers don’t always know how to measure the effectiveness of digital ad campaigns. Often, they receive conflicting direction from their leadership — or from the industry — about gauging the success of marketing campaigns.
Some industries, like healthcare, and B2B, are transforming how they...
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We’re posting a series of vignettes to celebrate Salesforce’s 20th birthday. Follow our digital scrapbook to get a behind the scenes glimpse of our history.
In September 2015, I produced, recorded, and launched a Salesforce podcast for the first time. I didn’t have podcasting experience, but as a...
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Don’t let short-term thinking define your email marketing tactics this year. Improving your email marketing is not about following fads, but digging deep into classic email strategy. Since 2017, email has been marching toward subscriber-centricity. Brands are focusing on sending more relevant...
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