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In this episode, we talk with the Chief Marketing Officer of Salesforce, Stephanie Buscemi. She dives into the four key takeaways from the Fifth Annual State of Marketing Report and shares her thoughts on what marketers should think about in 2019. According to Stephanie, "to be a really world-class marketer, you have to get out of the four walls of your building."

The Fifth Annual State of Marketing Report surveyed more than 4,000 marketers worldwide; here are some highlights:

  1. Delivering exceptional customer experiences falls increasingly on the marketing department.

  2. AI allows brands to deliver more personalized experiences to their customers. But with that comes the expectation to keep data privacy and customer trust top-of-mind.

  3. Marketers continue to strive for real-time customer engagement across channels.

  4. Unifying data is becoming increasingly challenging as marketers turn to multiple sources to understand their customers.

Get actionable marketing insights from Stephanie Buscemi by listening to the full episode.



 

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