Brad Walters

Brad Walters

Sr. Product Marketing Manager in the MC Product Marketing group focusing on FINS. Connect with him on LinkedIn.

Mar 22, 2019 By Brad Walters

How to Create Relevant Experiences by Unifying Data

Customers expect relevant experiences from brands. I know because while I’m a marketer at Salesforce, I’m also a customer myself. Recently, I was notified by my bank that my debit card had been compromised. I was a bit worried that someone had gotten into my account, but luckily, my bank... Read More

Marketing, Marketing Cloud, Marketing Automation

How Financial Marketers Can Prepare Customers for Tax Season

Jan 14, 2019 By Brad Walters

How Financial Marketers Can Prepare Customers for Tax Season

It’s often said that nobody likes tax season. After all, it can be stressful if you find yourself disorganized or unprepared when Apr. 15 rolls around. However, for financial marketers, tax season is full of opportunities to provide customer experiences that solve problems and drive sales. To... Read More

Account-Based Marketing, B2C Marketing

How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Paint brushes in a can

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

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