Customers expect relevant experiences from brands. I know because while I’m a marketer at Salesforce, I’m also a customer myself. Recently, I was notified by my bank that my debit card had been compromised. I was a bit worried that someone had gotten into my account, but luckily, my bank...
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It’s often said that nobody likes tax season. After all, it can be stressful if you find yourself disorganized or unprepared when Apr. 15 rolls around. However, for financial marketers, tax season is full of opportunities to provide customer experiences that solve problems and drive sales.
To...
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