MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Mar 05, 2014 By Lily Barker

Eastern Bank Grants Birthday Wishes One Click at a Time

Banking with an altruistic spirit. That's Boston-based Eastern Bank, the country's oldest and largest mutually owned bank. Eastern Bank, which serves about 500,000 customers and operates more than 90 branches in Massachusetts, annually donates 10 percent of its net income to charity. That deep... Read More

Marketing, Email Marketing, Customer Story

Mar 06, 2014 By Heike Young

Why Women Are the Real Power Behind Social Media #Infographic

To celebrate Women's History Month, we'll be publishing inspirational, female-focused content throughout the month of March. Enjoy! A new infographic from Finances Online and Ruby Media Corporation depicts some impressive stats about male vs. female use of social media. In checking out... Read More

Marketing, Social Media Marketing, Infographics

Mar 05, 2014 By Adam Blitzer

The One Simple Secret to Sales and Marketing Alignment

Remember the days when marketers could gather as many leads as possible and hand them off to sales without a backwards glance? Unfortunately, expectations are higher than that now. In an era where more and more marketing content is being released by the second, consumers are beginning to suffer... Read More

Marketing, Sales

Mar 03, 2014 By Matt Wesson

Connecting With Content: A Salesperson's Guide to Content Marketing [E-Book]

There is no mystery to why consumers are relying less on a flashy demo and a 30-minute call with a sales rep in their sales process. When you can access millions of webpages in a fraction of a second and crowdsource product knowledge from hundreds of your peers, your reliance on sales reps... Read More

Featured, Marketing, Sales

Mar 03, 2014 By Mickey Chandler

How Half Price Books Boosted In-Store Sales with Data-Driven Digital Marketing

Half Price Books is the largest family-owned new and used bookstore chain in the country, with more than 110 retail locations in 16 states. In February 2013, the retailer launched their Booklover's Weekend campaign to drive customers in store and build their community of devoted readers. ... Read More

Marketing, Digital Marketing, Customer Story

Feb 27, 2014 By Lauren Esposito

Using Net Promoter Score to Measure Customer Loyalty

How do you measure customer loyalty? That question occupied the minds of management consulting firm Bain & Co a few years back. They found that many customer surveys failed to measure this important metric, and so they began a journey to develop a single question that could act as a customer... Read More

Marketing, Email Marketing, Strategy

Feb 27, 2014 By Andrea Smith

Using Animated GIFs in Email

Images are a powerful tool for storytelling. One of the most useful assets for bringing your brand to life in email is imagery, and the use of simple animations-known as animated GIFs-can take your efforts to the next level. They work really well in email, catching the eye through movement,... Read More

Marketing, Email Marketing, Strategy

Feb 26, 2014 By Maria Dickman

Show Me the Money: The Value of Pinterest as a Social Commerce Platform for Your Business

The digital world is rewriting the rules of commerce faster than ever. This is a good thing, as brands are forced to implement and utilize social tools to keep customer attention and loyalty. In 2013, mobile commerce saw explosive growth, as advertisers began taking a more targeted approach to... Read More

Marketing, Social Media Marketing, Strategy