Maybe it’s just me, but logging onto social media can be a bit terrifying once the New Year rolls over. Everywhere I look, I see ads for fitness classes, diet regimens, and bootcamp registrations — and that’s just on my Facebook page.
“What would really be great,” I find myself thinking, “is a...
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Marketing automation is quickly becoming one of the most essential tools for B2B marketers. According to Salesforce’s 2015 State of B2B Marketing report, which surveyed more than 2,200 B2B marketers, 70% of respondents stated that marketing automation was either an effective or very effective...
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Top-performing sales reps have been let in on a secret. Success doesn’t hinge on how well you can sweet-talk your customers — it’s about being first into every deal, being relevant to each and every prospect, and being productive no matter where you are.
The B2B sales industry is changing, but...
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Chances are, when your boss brings up the end of Q4, you’re not quite in panic mode yet. Sure, it’s only October, but when you factor in major holidays during November and December, your end of year is actually right around the corner. It’s a scary thought, isn’t it?
Fortunately, there are plenty...
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Sales is a great gig — but let’s be honest, your monthly, quarterly, or yearly quota? There are probably other words that come to mind before “great.”
When you’re trying to hit your numbers, wasting time on non sales-ready leads and time-consuming follow-ups isn’t an option. You need to be able...
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Making a purchasing decision at a B2B company isn’t quite as simple as clicking “add to cart” on an ecommerce website (okay, it’s not nearly that simple). As nice as that sounds, the reality is that a single purchase decision involves multiple key stakeholders, and each of those stakeholders have...
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When you hear Game of Thrones, what’s the first thing that comes to mind?
Probably marketing technology, right?
Okay, maybe not — but that doesn’t mean that there isn’t our very own Game of Thrones going on right in our backyard. In anticipation of the new season of Game of Thrones, we took a...
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The key to great customer service is...? As counterintuitive as it seems, communication between these two teams can actually make or break the customer experience, particularly during the buying process.
Many companies try to downplay the sales and marketing relationship, but having common goals...
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If you’re a small business marketer, you already know plenty about the pluses (open lines of communication, little to no bureaucracy) and the minuses (hardwon resources, limited time) of working with a small marketing team. You’re also well-versed in juggling a variety of roles on a day-to-day...
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![A Day in the Life of a Sales MVP [Infographic]](http://www.salesforce.com/content/dam/blogs/us/November2015/alarm%20clock.jpg)
![The Marketing Technology Game of Thrones [SlideShare]](http://www.salesforce.com/content/dam/blogs/us/April2015/GOT.png)
