Gmail is making their native unsubscribe functionality much more prominent, placing their "unsubscribe" link right after the "from" name in the Gmail interface. Previously it was typically hidden in a dropdown menu.
As before, Gmail only adds the native "unsubscribe" link to emails that include...
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What if you could spend time with each of your customers for a day and take notes on their mobile behavior for yourself? The sites they visit, the apps they download (or choose not to download), the mobile emails they decide to open, and even the brands they engage with on social media?
The truth...
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Digital mobility and connectivity grow more important every day. We know consumers keep their mobile devices nearby, check them frequently, and occasionally use multiple devices at once. But what do they actually click on, download, explore, peruse, and avoid on their mobile devices? Survey...
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57% of the US mobile audience uses mobile apps, according to ComScore. Mobile welcome campaigns originating from an app download are often a huge missed opportunity for marketers.
A well-executed welcome strategy for any new mobile customer should include a combination of channels-email,...
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If you’re following the Salesforce.com blog, then most likely you are either an executive or a marketing manager of your company… and as one, you are in charge of incoming leads.
And what’s more “sexy” to attract leads than with a focused landing page?
Your landing page isn’t there just for...
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Facebook has entered into an agreement to purchase WhatsApp, a messaging app that has seen explosive growth with over 450 million monthly active users. Facebook is shelling out $16 billion in cash and stock, an additional $3 billion in restricted stock units to employees and founders, and a $1...
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For many companies, tapping into big data can sound about as realistic as being asked to mine for diamonds. Surely this stuff is just for the really big players like Google, right?
Not anymore - and the good news is that the cost of accessing and analyzing big data is falling, with many...
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The United Nations Children's Fund (UNICEF) is one of the world's most well-known nonprofit organization working in more than 190 countries and territories improving children's lives by providing health care and immunizations, clean water and sanitation, nutrition, education,...
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Let's face it, building a community is challenging yet rewarding. How rewarding? Research has shown that customers in communities spend 19% more than customers who aren't in communities.
The most challenging thing about building a community is, of course, getting people to...
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