There’s a new couple in town this Valentine’s day. They may not be the likeliest of Valentines, but they’ve been spending a lot of time together lately….and things are starting to happen….

Meet Ms. Marketing and Mr. IT. Once upon a time there was barely a flicker between them. She worked on the creative, and he fixed the printer. But recently, they’ve been getting cozy and it’s starting to get serious.

So how did this latest watercooler romance come about? And what will make it a lasting love, rather than just a fumble in the dark?

Check out this infographic to find out.

Ms. Marketing needs Mr. IT

Getting the right message to the right person, at the right time has always been Ms. Marketing’s mantra. She knows full well that the starting point for any communication will always be great positioning.

But once Ms. Marketing has all of that in place, what’s next? The days of an email blast to every name in the database are long over. She wants to talk to each of her prospects intelligently, via a one to one conversation. Goodness knows, everyone wants to feel special, listened to, understood and not just on Valentine’s day.

The thing is, in order to be this sensitive, and intuitive, she’s going to need the help of someone with logic on their side…. maybe even a little robotic. Powerful content coupled with awesome automation. Wow, this is the stuff (electric) dreams are made of. Could this be what’s been missing in her life all this time?

Mr. IT needs Ms. Marketing

For him, everything begins with logic, rules and calculations. This is the foundations of making things happen, and so far it's stood him in good stead. He’s been able to put together the systems the business need to run diligently day after day.

But in recent years, he had his eyes opened, and it all started with his introduction to CRM. Suddenly, for someone who has always struggled with empathy, he’s found himself in the business of ‘relationship management’. And you know what? It’s starting to make sense.

It turns out that great relationships can be partly built on logic, transactional data and facts. He’s on solid ground with facts, he can score facts, he can add them up, weight them, and make sense of them. Bingo. But there is still something missing among all these facts, and that’s feeling. If only he could add some feelings into the mix, finally, he might go all the way...

So How’s the Magic Going to Happen?

We think we know, and we’ll let you in on the secret.

Once IT have a fantastic CRM like Salesforce in their hands, Marketing will see them in whole new light. Suddenly the skies the limit between them, and they can automate their way to success. But, it could be a bumpy ride.

They are going to need someone who understands both side of this relationship, to make sure they don’t lose that loving feeling. Luckily these guys have their very own Cupid to rely on -- a trusted CRM Integration partner.

Pick the right Consulting partner from the Salesforce AppExchange and you can get your Marketing and IT working together in perfect harmony, too.

Come on, isn’t it time that you felt the love?

Feel the live and learn more about marketing automation with the free Salesforce e-book below.