Apr 09, 2014 By Maria Dickman

The Future of Fashion: Customization for the Masses

"Fashions fade; style is eternal," said the late, great Yves Saint Laurent. This sums up where I think the fashion industry fails us as consumers. The mainstream fashion media pushes a certain look, which is no more apparent than when flipping through the many editorials styled with looks... Read More

Marketing, Digital Marketing, Marketing Personalization

Feb 26, 2014 By Maria Dickman

Show Me the Money: The Value of Pinterest as a Social Commerce Platform for Your Business

The digital world is rewriting the rules of commerce faster than ever. This is a good thing, as brands are forced to implement and utilize social tools to keep customer attention and loyalty. In 2013, mobile commerce saw explosive growth, as advertisers began taking a more targeted approach to... Read More

Marketing, Social Media Marketing, Strategy

Feb 17, 2014 By Maria Dickman

Instagram Best Practices as Proven by @Burberry, @Nike, & @KateSpadeNY

"The joy of Instagram: you didn't have to be there," Harper's BAZAAR editor Laura Brown tweeted recently. Hers is a succinct summation of Instagram's greatest strength, and in large part, the reason that fashion brands have had great success with the visual media app: it... Read More

Marketing, Social Media Marketing, Best Practices