Your customers are interacting with you in many ways. From Twitter and Facebook to emails, texting, and the web. And you're collecting valuable information about them and building extensive customer profiles with preferences, purchase history, and personal details like birthdates. How well, though, are you using that information to build your customer relationships?

Chances are you are using Salesforce to bring all that data together. You have all that information gathered neatly for the sales team, but how is it used? You've already done the heavy lifting. You've defined who your customer is and when it comes time to market to them, you need to make it easy to access that data. That way, whenever you communicate with them, you're sharing with them that you know who they are, where they are, the things they care about, the products and services they're most interested in, the best offer to send them next, the best information they need next, etc. The only way you can do that is if you're leveraging customer data in your digital marketing campaigns.

Now is the chance to unify your Salesforce CRM with the power of the ExactTarget Marketing Cloud through the ExactTarget Marketing Cloud Salesforce Integration. Available for ExactTarget and Salesforce customers, it allows you to seamlessly combine your CRM data and digital marketing data together, so you can simplify data management, and link data directly to a contact or lead record in Saleforce, building a single view of the customer. By consolidating data into a single location you gain better visibility into emerging trends, enabling you to make better decisions, take quicker action, and focus on results, instead of spending your time manually pulling disparate data together via spreadsheets.

• Easily create personalized, timely, and compelling messages.
• Automate and drive the customer journey.
• Boost customer engagement.
• Save time and resources accessing data.
• Improve sales and marketing results.

Connect vital customer and prospect data to powerful message sending engines and creation tools to quickly build and deploy advanced digital marketing campaigns that drive engagement, using your most current data. With data integration and the single view of the customer, you have a holistic view of information, so you can see everything you need to know about your customers, campaigns, sales and more-all in one place.

Savvy marketers are using this vital customer information to automate personalized messages to their prospects and customers. Now marketing, sales, and service can join forces to drive engagement. The integration makes sending personalized messages and newsletters on behalf of your sales reps seamless. Now sales and support can write personal messages to their customers with consistent branding and messaging, directly in Salesforce.

• Send branded emails to Salesforce contact and lead records. Send dynamic, personalized mass emails to Salesforce campaigns and reports.
• View real-time tracking information, including opens, bounces, and click-throughs at both individual and aggregate levels.

We have over a decade of experience helping thousands of Salesforce and ExactTarget customers run effective e-mail marketing campaigns. By integrating ExactTarget Marketing Cloud and Salesforce, you can empower your organization to build a single view of the customer and deliver more relevant, highly-personalized messages that drive sales, increase brand loyalty, and build lifetime customer value.

The New ExactTarget Salesforce Integration supports all ExactTarget email editions with Salesforce Enterprise Edition or higher accounts and is available in the Salesforce AppExchange.

For more information on the ExactTarget Marketing Cloud Salesforce Integration, visit Salesforce AppExchange.