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Michael Gerard
Michael Gerard is the CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Gerard has over 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative customer creation strategies for large technology organizations. (e.g., IDC, Kenan Systems, Prospero (mZinga) and Millipore). Gerard received his MBA from the MIT Sloan School of Management, as well as a BS in Engineering from Worcester Polytechnic Institute and an MS in Engineering from Northeastern University.
As content marketing evolves from a product-oriented approach to a focus on telling stories and providing non vendor-specific information, marketers are acting more and more like journalists rather than salespeople.
Stuffing content with keywords or feverishly building backlinks is out, while...
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As marketers, we’ve undergone a significant amount of change during the past 20 years:
Enjoying the glory years of the Internet boom
Rising from the ashes when the Internet bubble burst
Shifting 100% of our focus to ROI (return on investment)
Allocating many of our resources to lead...
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87% of marketers have indicated that content marketing is a key
part of their marketing strategy, surpassing SEO, events and other initiatives.
These marketing
organizations are hard at work establishing the infrastructure for their own
publishing house, striving to be the one-stop shop for...
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