DonorsChoose.org is an online charity that makes it easy for public school teachers to post project requests, connect with interested donors, and teach students to code. Today, they will tell their story of how they use digital marketing to connect nearly 1.5 million philanthropists with schools in need at the Email Insider Summit.

Katie Bisbee, CMO for DonorsChoose.org will keynote the event. Bisbee's keynote, Stand Out From the Crowd: Lessons From a Crowdfunding Platform, will help brands come up with their future, not just campaigns.

"Every marketer is in the business of business re-invention," said Katie Bisbee, CMO for DonorsChoose.org. "The ExactTarget Marketing Cloud helps us deliver on our vision by creating personalized experiences that help individuals connect directly with teachers, providing support for classroom projects that will inspire tomorrow's leaders."

DonorsChoose.org tailors communications to their nearly 1.5 million philanthropists based on geographical location, specific types of projects they are drawn to, and more. Each touchpoint is personal and donors know exactly who they are helping and how the project will impact students.

In addition to revolutionizing donor communications, DonorsChoose.org recently achieved the following:

• DonorsChoose.org raised $58 million in donations in 2013, a 25 percent jump from the previous year
• DonorsChoose.org funded 90,000 projects in 2013
• DonorsChoose.org partnered with Code.org, resulting in $500,000 in funding to schools in need to be used in teaching code
• DonorsChoose.org also partnered with Code.org on a full course curriculum for teachers to instruct students on coding, with more than 15,000 teachers and 800,000 students registered to date
• Fast Company recently named DonorsChoose.org to its list of the World's 50 Most Innovative Companies, the first time a nonprofit made the top 10 on the list

Since its founding, DonorsChoose.org has raised more than $235 million, helping more than 185,000 teachers fund over 450,000 projects, directly affecting more than 10 million students.

DonorsChoose.org continues to partner with the ExactTarget Marketing Cloud to communicate with their expansive donor network over email and social channels with targeted messaging, helping students in need.