For as long as short message service (SMS) has been available, marketers have used it to hunt for prospective customers. It makes complete sense. After all, 98% of all sent text messages are opened, and 83% are opened within three minutes.
This means that in an era in which more and more people...
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This post was drawn from the teachings contained in Duct Tape Selling - Think Like a Marketer Sell Like a Superstar by John Jantsch
The Sales Funnel is a concept that's a bit broken these days because it implies that every customer lines up and marches down a predetermined path into loyalty...
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Social is increasingly a crucial part of the marketing mix. Forrester reports that social media spending in the U.S. is expected to grow from $4.8 billion in 2013 to $12.6 billion in 2018. In addition, 58% of marketers say they plan to increase their social marketing budget, according to the...
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Quality assurance (QA) is a crucial component in digital messaging. Details matter more than ever, thanks to the complex scenarios that are a part of day-to-day communications for many organizations.
How does your QA checklist stack up? Here are six areas you should be focusing on for each and...
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With a famous CEO and founder in Jack Dorsey and over $200 million in venture capital from some of the largest VC firms and companies, Square has been in the limelight since its inception.
If you're not already familiar with Square, the mobile payments company first came onto the scene...
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In 2011, smartphones for the first time outsold desktop computers globally, which was a significant milestone in the digital era. And we have noted the trend recently with mobile app engagement, but it is worth repeating given its fundamental effect to the way all brands and those that manage their...
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Pixels, pixels, and more pixels. Retina screens are now everywhere-on new computers, mobile phones, and high-end tablets, and it's not up to us to choose where customers consume their email. To ensure your email looks great on all screens, we're sharing our experts' file size guidelines and...
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The ExactTarget Marketing Cloud was not involved in this campaign, but we're happy to bring you examples of great marketing-even when we aren't involved in the execution.
What a difference a few years (and a few new marketing channels) makes. Starbucks, in almost fairy tale fashion, bounced...
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Now that we've covered file size guidelines, including email weight, image size, and load time, you know that an ideal email will be about 60KB, but anything under 100 KB is generally okay. If you're far above this, we recommend a few ways listed below to reduce the weight of an email's...
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