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How To Connect Silos
and Put Customers First

Illustration of Astro and Einstein with social media icons

Sep 16, 2019 By Leigh Price

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

A few years ago, most companies approached social media like it was the wild west. Like cowboys on a new frontier, newly-formed social teams worked in relative isolation, and social wasn’t a part of marketing platforms or considered integral to marketing strategy. Now, this ‘wild west’ has been... Read More

Marketing, Marketing Cloud, Social Media Marketing, Industry Report

Sep 15, 2019 By Rachel Boyles

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

First-party data is the data that a company collects itself. It’s the data collected at acquisition from a web form or an event. It’s also the data collected when a customer makes a purchase or downloads a whitepaper. It can include company-specific data, customer-specific data, demographics,... Read More

Data Management, Marketing, Marketing Cloud, Marketing Personalization

Sep 14, 2019 By Kelsey Jones

Drive Personalized Customer Engagement With Listening

In the age of Amazon, personalization that stops at “Dear [FirstName]” doesn’t cut it anymore. Customers know that marketers have the potential to create great personalized content, so expectations are higher than ever. It’s our job, as marketers, to meet — and exceed — those... Read More

B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization

Sep 05, 2019 By Andy Simmons

How to Accelerate Your Advertising With Artificial Intelligence

The Fourth Industrial Revolution has brought many innovative new technologies, and one of the most exciting is artificial intelligence (AI). In just the last decade or two, AI has evolved to become very sophisticated and has been adopted by leading companies in a variety of industries. For... Read More

Artificial Intelligence, Digital Advertising, Marketing, Marketing Cloud, Research

Sep 03, 2019 By Megan Hostetler

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

It’s (almost) time! Soon, the holiday season will be here. Halloween, Thanksgiving, Black Friday (a global phenomenon as Rob Garf notes), Cyber Monday, and the overall season will lead us toward the end of the year. As a savvy email marketer, you’ll want to do everything you can to keep the peak... Read More

Best Practices, Email Marketing, Marketing, Marketing Cloud

Aug 29, 2019 By Kelly Miller

The Evolution of AI: How Marketers Can Use AI to Drive Marketing ROI

We are in the midst of transformation. More and more, today’s customers expect seamless, personalized, predictive journeys. Today, 64% of customers now expect tailored engagement based on past interactions, and 62% of customers expect companies to adapt based on their actions and behavior.... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Marketing Personalization, Customer Experience

Aug 26, 2019 By Megan Reynolds

Marketing Cloud August 2019 Release Is Live!

The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with artificial intelligence (AI), engage across every channel, and... Read More

Marketing, Marketing Cloud, Marketing Personalization

Aug 23, 2019 By Jason Lillie

How Salesforce Accelerates New Customer Onboarding Using Journey Builder

Customers’ relationships with brands used to be mostly transactional, but those days are gone. Today’s customers expect more than great products and great value. From the very beginning, they expect great brand experiences. That’s why it’s crucial for today’s brands to onboard new customers in... Read More

Customer Experience, Marketing, Marketing Cloud, Sales Cloud

Aug 19, 2019 By Chris Jacob

Why Marketers Need to Build Great Customer Experiences With AI

Customer expectations are higher than ever, and personalization has become the new normal in marketing communications. But how can brands execute detailed personalization on a large scale? Marketers are turning to artificial intelligence (AI) to create great customer experiences and personalize... Read More

Artificial Intelligence, Customer Experience, Marketing, Marketing Cloud, Personalization

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

Drive Personalized Customer Engagement With Listening

How to Accelerate Your Advertising With Artificial Intelligence

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

The Evolution of AI: How Marketers Can Use AI to Drive Marketing ROI

Marketing Cloud August 2019 Release Is Live!

How Salesforce Accelerates New Customer Onboarding Using Journey Builder

Why Marketers Need to Build Great Customer Experiences With AI

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First