360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 25, 2019 By Chris O'Hara

How to Build a Business Case for Data Transformation and a CDP

When starting a new data transformation, you need clear goals. This may sound obvious, but even some of the world’s biggest companies have stumbled by embarking on data transformation without clear goals in place. Even more, companies have mistakenly assumed that simply licensing a CDP will create... Read More

Data Management, Marketing, Marketing Cloud

Oct 21, 2019 By Marta Lawrence

How Unified Data Helps Deliver for Pilot Flying J

With 750 locations in 43 states and 6 Canadian provinces, Pilot Flying J is the largest operator of travel centers in North America. Despite serving more than $850 million in food sales and pumping nine billion gallons of fuel each year, the Senior Director of Digital and Brand Marketing Tyler... Read More

Marketing, Marketing Cloud, Customer Experience, Customer Story, Marketing Personalization

Oct 19, 2019 By Katie Wheeler

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

We’ve all received them, right? The email confirmation that arrives immediately after we make a purchase online. The text message that hits our phone asking us to verify our identity when trying to access a website. The appointment reminder we receive every six months from our dentist like... Read More

Marketing, Marketing Cloud, Email Marketing, Mobile Marketing

Illustration of Astro and Cody with an email icon

Oct 18, 2019 By Rachel Boyles

Testing Best Practices for Sending Personalized Email at Scale

You’ve worked diligently with your team and other departments to craft the perfect email message for the newest campaign. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. All of this work comes to... Read More

Marketing, Marketing Cloud, Email Marketing

Oct 17, 2019 By Chris O'Hara

What Is a CDP?

The hottest new piece of marketing technology is the customer data platform (CDP). In order to understand why this category of software has grown rapidly, you have to look at some of the underlying challenges in marketing. Challenges We live in an era where the customer is in control. Amazon can... Read More

Marketing, Marketing Cloud, Analytics, Data Management, Marketing Personalization

Oct 14, 2019 By Erik Wagner

Consumerism in the Air at Cerner Healthcare Conference 2019

Recently, my team and I (along with 14,000+ other attendees) spent three days in Kansas City, Missouri, at the Cerner Health Conference (CHC), where “NOW/NEXT” was the theme. Much of the space in the solutions gallery was dedicated to consumerism, patient access, population health, and emerging... Read More

IT, Health Cloud, Marketing Cloud, Healthcare & Life Sciences, Customer Experience

Oct 08, 2019 By Chequeta Allen and Marta Lawrence

How to Use Open Enrollment Season as Your Marketing Laboratory

It’s open enrollment season and if you’re like most marketers in the payor space, you’re heads-down in execution mode. But while you push send and triage member cases, don’t forget to take advantage of the opportunity to use what you learn this year for 2020. Here are three things to pay attention... Read More

Customer Experience, Research, Healthcare & Life Sciences, Marketing, Marketing Cloud

Oct 08, 2019 By Kelly Miller

4 Ways B2B Marketers Can Drive More ROI Than Ever Before

Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep on the cutting edge of marketing trends. Luckily, there are innovative tools, tactics, and... Read More

B2B Marketing, Marketing, Marketing Cloud, Research

Oct 07, 2019 By Kurra Weidmyer

Strategies to Streamline the Customer Experience

The need for renovation To a customer, there is one company — not separate departments. In fact, 64% of consumers and business buyers say companies need cutting-edge digital experiences to keep their business. Therefore, we must look beyond marketing teams to drive superior engagement across the... Read More

Customer Experience, Marketing, Marketing Cloud, Marketing Personalization

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Build a Business Case for Data Transformation and a CDP

How Unified Data Helps Deliver for Pilot Flying J

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

Testing Best Practices for Sending Personalized Email at Scale

What Is a CDP?

Consumerism in the Air at Cerner Healthcare Conference 2019

How to Use Open Enrollment Season as Your Marketing Laboratory

4 Ways B2B Marketers Can Drive More ROI Than Ever Before

Strategies to Streamline the Customer Experience

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First