360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 07, 2019 By Amanda Miller

5 Simple Steps for Creating Successful Customer Journeys

“It takes too long to launch a journey.” “How do we prioritize the messages we’re sending to our customers?” “We have a solid process for sending campaigns, and we know we need to start building journeys, but we don’t know where to start.” I hear questions and comments like these regularly. If you... Read More

Customer Journeys, Marketing, Marketing Cloud, Marketing Personalization

Oct 06, 2019 By Jay Wilder

Measuring Brand Transformation With Land O’Lakes

Land O'Lakes, Inc., best known for its iconic butter brand, is one of the nation's largest cooperatives, owned by individual dairy farmers and agricultural retailers. Land O'Lakes today has a unique farmer-to-fork view of the food and agriculture businesses. But today’s changing consumer landscape... Read More

Customer Story, Data Management, Marketing, Marketing Cloud

Sep 26, 2019 By Leigh Price

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences

Social media isn’t only a marketing channel anymore. It’s a data platform that ties sales, service, and marketing together through in-depth customer interactions. What does this mean for marketers? It means a brand’s social media presence needs to be driven by more than engaging, high-performing... Read More

Marketing, Marketing Cloud, Social Media Marketing, Research

Sep 23, 2019 By Tiffany Tooley

How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence

Many manufacturers sell exclusively through third parties such as dealers and distributors. As a result, channel revenue is key to organizational growth. Channel revenue is dependent upon a partners’ ability to acquire new customers and extend your brand’s promise by delivering quality products at... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Marketing Personalization, Manufacturing, Research

Sep 22, 2019 By Conor Wiegmann

Podcast: Holiday Readiness — An Omnichannel Approach

Though consumers aren’t worrying about checking off each item on their holiday shopping lists for a couple of months, marketers are wrapping up their preparation to meet their customers at every possible point of engagement. On this episode of the Marketing Cloudcast, we sat down with our own... Read More

Marketing, Marketing Cloud, Marketing Cloudcast, Marketing Personalization, Holiday Readiness

Sep 21, 2019 By Martin Kihn

Demystifying the Future of Customer Data and CDPs

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. They operated a data processing center with an IBM 650 computer and a person-based direct mail program. They even had an early version of a propensity model, showing how often their audience... Read More

Marketing, Marketing Cloud, Data Management

Sep 20, 2019 By Brendan Kyle

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

By 2020, marketers expect their use of data management platforms (DMPs) to increase by 64%. DMPs allow marketers to collect and manage customer data from various sources. They then use that data to specify audience segments and create personalized, targeted messaging. Here at Salesforce, we use our... Read More

Marketing, Marketing Cloud, Best Practices, Data Management, Digital Advertising

Sep 19, 2019 By Leigh Price

Managing Social Reviews: Where Your Reputation Hangs in the Balance

A few weekends ago, I was out shopping, and my shoelace broke. Taking a good, hard look at my well-worn old sneakers, I realized that it was probably worth replacing more than just the shoelace. I pulled out my phone and Googled nearby shoe stores — and Google Maps showed that there was one not too... Read More

Marketing, Marketing Cloud, Social Media Marketing

Sep 17, 2019 By Kristen Cobb

How to Boost ROI With Account Based Marketing: Advice From Salesforce

Here at Salesforce, we practice what we preach and use the products that we make. You’ve likely heard us talk about how tools like Marketing Cloud can transform your business and help you connect with your customers. We use Marketing Cloud to do the same with our own customers, and we're... Read More

Marketing, Marketing Cloud, Marketing Personalization, Account-Based Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Simple Steps for Creating Successful Customer Journeys

Measuring Brand Transformation With Land O’Lakes

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences

How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence

Podcast: Holiday Readiness — An Omnichannel Approach

Demystifying the Future of Customer Data and CDPs

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

Managing Social Reviews: Where Your Reputation Hangs in the Balance

How to Boost ROI With Account Based Marketing: Advice From Salesforce

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First