360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 19, 2020 By Adam Blitzer

The 6th State of Marketing Report Uncovers Trends to Navigate Change

Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer... Read More

Customer Engagement, Leading Through Change, Marketing, Industry Report, Research

Jan 27, 2020 By Jennifer Turcotte

Leading With Value: 5 Trends Impacting Pharma in 2020

In 2020, the pharmaceutical industry continues its transition to value-based outcomes and a focus on gathering more real-world evidence. Leaders will center strategies on outcomes by conveying the value of medications to providers, forging strong partnerships with payers, and establishing direct... Read More

CEO, Health Cloud, Healthcare & Life Sciences, Industry Report, Pharmaceuticals

Jan 15, 2020 By Casey Coleman

How Empowering Employees With Technology Can Deliver Back to the Community

With industries around the globe raising the bar on innovations that drive personalized experiences, many government organizations also feel pressure to deliver better customer service in order to maintain public trust and credibility. As a result, they are seeking ways to leverage disruptive... Read More

Customer Experience, Digital Transformation, Industry Report

Jan 05, 2020 By Erik Wagner

5 Insights Into What Patients Really Want From Providers

Patients want providers to deliver a great experience, and they don’t hesitate to walk away from those who don’t measure up. That’s according to our global survey of nearly 6,000 healthcare consumers: 82% said they would switch providers as a result of a bad experience. The survey uncovers insights... Read More

CEO, Health Cloud, Healthcare & Life Sciences, Industry Report, Health Insurance Carriers, Health Plans, Providers

Nov 14, 2019 By Shannon Duffy

Salesforce Named an October 2019 Gartner Peer Insights Choice for Multiexperience Development Platforms for Customer 360 Platform

Today, the most important thing a business can do to connect with their customers and employees is to provide valuable digital experiences. It is that last mile of personalized, design-centered, data-driven interaction where the customer engages with your brand and product and falls in love with... Read More

Industry Report, News, Salesforce Ohana

Nov 05, 2019 By Ashwini Zenooz

New Research: Healthcare Consumer Trends

For decades, healthcare consumers have struggled to understand and navigate a complex, heavily-siloed ecosystem of providers, insurers, pharmaceutical companies, and medical device companies. But as digitalization and connected experiences become the norm across industries, healthcare and life... Read More

CEO, Health Cloud, Healthcare & Life Sciences, Customer Experience, Industry Report, Research, Health Insurance Carriers, Health Plans, Medical Devices and Diagnostics, Pharmaceuticals , Providers

Illustration of Astro and Einstein with social media icons

Sep 16, 2019 By Leigh Price

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

A few years ago, most companies approached social media like it was the wild west. Like cowboys on a new frontier, newly-formed social teams worked in relative isolation, and social wasn’t a part of marketing platforms or considered integral to marketing strategy. Now, this ‘wild west’ has been... Read More

Marketing, Marketing Cloud, Social Media Marketing, Industry Report

Aug 27, 2019 By Gordon Evans

Salesforce Named a Leader in the Gartner 2019 Magic Quadrant for Digital Commerce — For the Fourth Consecutive Year

I’m thrilled to share the news that Salesforce has been named a Leader in the Magic Quadrant for Digital Commerce for the fourth consecutive year. We are honored for the recognition. We believe our success is because of our trailblazing customers, who are at the center of everything we do.... Read More

Commerce, Commerce Cloud, Industry Report

Illustration of Astro and woman with packages

Aug 26, 2019 By Sunil Rao

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

With threats like Amazon and fast-moving pure-play companies that seem to emerge in the market daily, consumer goods (CG) companies are racing to meet rapidly changing consumer expectations that have unglued the traditional product sales model. Add already existing pain points in the relationship... Read More

Commerce, Ecommerce, Industry Report

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The 6th State of Marketing Report Uncovers Trends to Navigate Change

Leading With Value: 5 Trends Impacting Pharma in 2020

How Empowering Employees With Technology Can Deliver Back to the Community

5 Insights Into What Patients Really Want From Providers

Salesforce Named an October 2019 Gartner Peer Insights Choice for Multiexperience Development Platforms for Customer 360 Platform

New Research: Healthcare Consumer Trends

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

Salesforce Named a Leader in the Gartner 2019 Magic Quadrant for Digital Commerce — For the Fourth Consecutive Year

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First