360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 20, 2019 By Shannon Duffy

Salesforce Is Named a Leader in the 2019 Gartner Magic Quadrant for Low Code Application Platforms

We’re excited to announce that Gartner has named Salesforce a Leader in their new Magic Quadrant for Low Code Application Platforms (LCAP). ... Read More

App Cloud, IT, Industry Report

Aug 04, 2019 By Mathew Sweezey

Key Chatbot Statistics to Know in 2019

The odds are you’ve engaged with a chatbot in the past seven days — even if you didn’t know it. As more businesses tap into a multitude of chatbot applications and artificial intelligence (AI), usage is on the rise. Signs of chatbot growth are everywhere. In 2019, Google boasted they have 1... Read More

Artificial Intelligence, Customer Service, Research, Industry Report

Mar 05, 2019 By Rob Garf

New Data: The Biggest Marketing Trends in Retail and Consumer Goods, According to Nearly 900 Leaders

Shopping has ceased to be defined by the boundaries of brick-and-mortar. Consumers expect brands to meet them wherever they are, offering an experience tailored to their individual needs across the entire shopping journey. Retail and consumer goods marketers are on the front lines of creating those... Read More

Commerce, Commerce Cloud, Industry Report, Marketing

Sep 12, 2018 By Anne Delsanto

New Research: Drive Significant ROI, Build Apps on the Lightning Platform

Raise your hand if you're an IT leader. Now, raise your hand if you're an IT leader with enough developers in your organization to address your backlog of app development projects. Nobody? As businesses adjust to the demands of the Fourth Industrial Revolution — including the increased need for... Read More

AppExchange, Dreamforce, Industry Report, IT, Platform, Research

May 01, 2018 By Anne Delsanto

Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise High-Productivity Application Platform as a Service

We are excited to announce that Gartner has named Salesforce a leader in their new Magic Quadrant for Enterprise High-Productivity aPaaS. Why is hpaPaaS a strategic imperative for both IT and business decision makers? Customer expectations have changed with technology. Currently, 58% of... Read More

Industry Report, IT, News

Oct 17, 2017 By Tiffani Bova

How to Align Your Organization Around Customer Experience

We recently released our fourth annual “State of Marketing” research report. The report, which combines data collected from more than 3,500 marketing leaders around the world, revealed valuable insights. Buckle your seat belts, because marketing’s terrain is changing. The data in the report showed... Read More

Customer Journeys, Industry Report, Marketing, Marketing Cloud

Aug 28, 2017 By Matthew Hutchison

3 Key Insights from New Research with Health and Life Science Marketers

It’s a tumultuous time for the health and life sciences (HLS) industry — one in which little is certain amidst a changing political, social, and economic atmosphere. But what is certain is that everyone (from patients to providers) is navigating an engagement dynamic that is a substantial shift... Read More

Industry Report, Marketing, Marketing Cloud

Aug 25, 2017 By Jim Eup

Customer Journeys, Loyalty, and Intelligent Tech Set Trends Across New Financial Services Research

The financial services industry is facing a loyalty crisis. While everyday technology makes it easier than ever for consumers and business buyers across every industry to take their business elsewhere, financial services firms must also contend with new fintech firms catering to a digital-first... Read More

Customer Journeys, Industry Report, Marketing Cloud, Marketing

Jun 16, 2017 By Bobby Jania

3,500 Marketers Share Insights on Current Marketing Trends: Organizational Change, AI, and More

What do 3,500 marketing leaders worldwide think about current marketing trends? Salesforce Research surveyed global CMOs, marketing VPs, directors, and more to find the biggest trends that are shaking up the industry. This new research, published in the fourth annual "State of Marketing" report,... Read More

Marketing, Digital Marketing, Industry Report

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Salesforce Is Named a Leader in the 2019 Gartner Magic Quadrant for Low Code Application Platforms

Key Chatbot Statistics to Know in 2019

New Data: The Biggest Marketing Trends in Retail and Consumer Goods, According to Nearly 900 Leaders

New Research: Drive Significant ROI, Build Apps on the Lightning Platform

Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise High-Productivity Application Platform as a Service

How to Align Your Organization Around Customer Experience

3 Key Insights from New Research with Health and Life Science Marketers

Customer Journeys, Loyalty, and Intelligent Tech Set Trends Across New Financial Services Research

3,500 Marketers Share Insights on Current Marketing Trends: Organizational Change, AI, and More

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First