360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 01, 2014 By Andrea Smith

Gmail Moves to #2 in Email Client Market Share

Historically, Gmail has always had a spot in the top ten for email client market share, but tended to fall more to the second half of the list-showing 6% average market share in 2013-and was often outshined by giants like the native email client on the iPhone, Outlook, and Android devices. However,... Read More

Marketing, Email Marketing, Industry Report

Sep 17, 2014 By Nicole Klemp

New Research: Get Key Facebook Advertising Metrics in our Social Advertising Benchmark Report

Whether your company has been using Facebook ads since they were introduced-or you're still trying to decide if they're right for you-knowing the key metrics can help you determine the potential for your industry and give you a better idea of how your current Facebook ad campaigns are performing.... Read More

Marketing, Social Media Marketing, Industry Report

Sep 11, 2014 By Heike Young

New Twitter Research: Average Engagement Metrics from 3+ Million Tweets

The size of Twitter's user base (now more than 271 million monthly users) and the platform's global scale have encouraged many brands to manage a Twitter presence. But measuring the effectiveness of a company-owned Twitter account is difficult without a baseline to measure from-a baseline we're now... Read More

Marketing, Social Media Marketing, Industry Report

Mar 31, 2014 By Jen Ribble

Happy 10th Birthday, Gmail!

2014 has already been a year of fascinating milestones for digital marketers. Earlier this month, we celebrated the 25th anniversary of the World Wide Web -- the foundation that makes our connected world possible. Facebook and Twitter both celebrated birthdays this spring, reminding us how the... Read More

Marketing, Email Marketing, Industry Report

Mar 06, 2014 By Chad White

5 Newsjacking Examples from 100 Inspiring Subject Lines

Newsjacking -- the practice of leveraging the popularity of a news story, event, or cultural phenomena to promote yourself or your company -- is one of many ways to boost the relevance of your emails. Our 100 Inspiring Subject Lines includes some great examples of newsjacking in action: The... Read More

Marketing, Email Marketing, Industry Report

Jan 24, 2014 By Joanna Lord

How to Measure and Increase Customer Loyalty

Over the past few weeks, we've seen a number of great studies come out declaring that in 2014 marketers will be focused on customer data and retention more than ever before. ExactTarget's 2014 State of Marketing study confirms that, for the first time ever, "the top lifecycle challenge is no... Read More

Marketing, Customer Journeys, Industry Report

Jan 07, 2014 By Kyle Lacy

98% of Global Marketers Increasing or Maintaining Digital Spend

The most comprehensive marketing report of 2014 is here. ExactTarget surveyed over 2,500 marketers to identify the major challenges, areas of potential growth, and channel-by-channel strategies that marketers must know in 2014. That research is now available in our 2014 State of Marketing report.... Read More

Marketing, Digital Advertising, Industry Report

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Gmail Moves to #2 in Email Client Market Share

New Research: Get Key Facebook Advertising Metrics in our Social Advertising Benchmark Report

New Twitter Research: Average Engagement Metrics from 3+ Million Tweets

Happy 10th Birthday, Gmail!

5 Newsjacking Examples from 100 Inspiring Subject Lines

How to Measure and Increase Customer Loyalty

98% of Global Marketers Increasing or Maintaining Digital Spend

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Gmail Moves to #2 in Email Client Market Share

New Research: Get Key Facebook Advertising Metrics in our Social Advertising Benchmark Report

New Twitter Research: Average Engagement Metrics from 3+ Million Tweets

Happy 10th Birthday, Gmail!

5 Newsjacking Examples from 100 Inspiring Subject Lines

How to Measure and Increase Customer Loyalty

98% of Global Marketers Increasing or Maintaining Digital Spend

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First