17 Top Holiday Mobile Marketing Strategies for 2017

Oct 19, 2017 By Melinda Krueger

17 Tips for 2017 Holiday Mobile Messaging Strategies

Are you ready to make the most of the most personal, most powerful in-box in the world? Use this checklist to prepare your Push and SMS message programs for the 2017 retail holiday season.... Read More

Retail, Mobile Marketing, Marketing, Holiday Readiness

Dec 05, 2016 By Melinda Krueger

4 Redeeming Coupon Tips for Mobile Retail Marketers

Consumers love coupons. Coupons make customers more likely to visit a store, increase basket size, close the deal if they are wavering, generate loyalty and build brand awareness. (For all the facts, see this great research by Sucharita Mulpuru of Forrester Research and RetailMeNot.) According... Read More

Marketing, Digital Marketing, Mobile Marketing

Oct 19, 2016 By Melinda Krueger

Retail Mobile Marketing: 2016 Trends & Best Practices for SMS Send Volume, Frequency, Timing and More!

It all started with a client request - what is the optimal SMS send frequency? To answer, I summarized 14 retail SMS programs from January through July, 2016. Most are in the apparel & accessories and department store categories, but there are a few outliers - sporting goods, home improvement... Read More

Marketing, Digital Marketing, Mobile Marketing