360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 14, 2019 By Veda Kumarjiguda

Introducing the 50 Best Practices for Email Marketers

The email industry constantly changes, to keep up with what’s new can feel like an impossible task. However, email remains the highest driver of ROI. So, it is important to stay on top of the changes. Whether you’re getting started with email— or if you’re looking to improve what you’ve already... Read More

Best Practices, Email Marketing, Marketing

Mar 13, 2019 By Mathew Sweezey

The Future of Marketing in 5 Stats

Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing because there are a lot of major changes on the horizon. The future of marketing is not set in stone but based on these five statistics, you can bet... Read More

Marketing, Email Marketing

Feb 22, 2019 By Alexis Mosier

Advertising Measurement Best Practices for B2B

Marketers don’t always know how to measure the effectiveness of digital ad campaigns. Often, they receive conflicting direction from their leadership — or from the industry — about gauging the success of marketing campaigns. Some industries, like healthcare, and B2B, are transforming how they... Read More

B2B Marketing, Email Marketing, Marketing

Feb 15, 2019 By Veda Kumarjiguda

Top 5 Email Marketing Trends for 2019

Don’t let short-term thinking define your email marketing tactics this year. Improving your email marketing is not about following fads, but digging deep into classic email strategy. Since 2017, email has been marching toward subscriber-centricity. Brands are focusing on sending more relevant... Read More

Marketing, Marketing Cloud, Email Marketing

Feb 02, 2019 By Rachel Boyles

What Email Marketing Can Learn From Dating Apps

Swiping is built for today’s customers. Today’s audience wants to focus on one idea at a time and being an audience with a short attention span, spend on average only 11 seconds on an email. Dating apps have grown in number and popularity not only because they evolve with the online dating... Read More

Marketing, Marketing Cloud, Email Marketing

Sep 27, 2018 By Chris Jacob

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Each year, Trailblazers from all over the world gather at Dreamforce to share brand success stories, information on current industry trends, and plans for adapting to future changes in the ever-evolving world of marketing. At this year’s Marketing Cloud keynote, Intelligent Marketing for the... Read More

Advertising, B2C Marketing, Customer Experience, Customer Journeys, Digital Marketing, Digital Transformation, Email Marketing, Marketing Cloud, Marketing Automation, Marketing Personalization, Personalization, Marketing

Jul 30, 2018 By Kevin George

6 Tips for Harnessing the Power of AI for Email Personalization

In this era of hyper-personalization, your email subscribers likely only pay heed to emails that speak to them directly (and ignore the rest ). That’s why the key to great email marketing today is sending tailor-made content to the right people at the right time. This level of personalization in... Read More

Artificial Intelligence, Email Marketing, Marketing, Personalization

Jul 16, 2018 By Blake Miller

How to Build a Browse Abandonment Email Series

How many times per week do you click around a brand’s website and then leave without making a purchase or even putting anything into your cart? How many times do you think, “I’ll come back to this later,” and then forget to return? Marketers call this “browse abandonment,” and it happens quite... Read More

Marketing, Email Marketing, Retail, Marketing Cloud

Jul 10, 2018 By Anthony Chiulli

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

You may have heard pundits talk about how “email is dead” in light of new and emerging digital marketing technologies. However, email marketing continues to be an efficient, effective, and tried-and-true workhorse for marketers to this day. In fact, it’s hard to dispute the value of a marketing... Read More

B2C Marketing, Email Marketing, Holiday Readiness, Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Introducing the 50 Best Practices for Email Marketers

The Future of Marketing in 5 Stats

Advertising Measurement Best Practices for B2B

Top 5 Email Marketing Trends for 2019

What Email Marketing Can Learn From Dating Apps

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

6 Tips for Harnessing the Power of AI for Email Personalization

How to Build a Browse Abandonment Email Series

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First