Illustration of Salesforce characters in a customer experience scene

Jul 31, 2019 By Vala Afshar

How Customer Experience Is Rewriting the Rules of Business Success

“You are caller number 10; please stay on the line.” A few years ago, a phone message like this from a company was a standard part of the customer experience. But today, customers expect more. They expect callback options. They expect to open a chat window on your website, or send a text message... Read More

CEO, Customer Experience

Jun 28, 2019 By Vala Afshar

How to Improve Your Company’s Customer Focus

Customer focus requires obsessive knowledge of what your customers need, and how to deliver. In 2007, after delivering close to one billion DVDs into customers’ mailboxes, Netflix realized their customers would prefer something different — inexpensive, simple-to-access, entertainment they could... Read More

Customer Experience, CEO

Jun 12, 2019 By Vala Afshar

The New Rules of Customer Engagement: Key Trends From Global Research

“Alexa, where’s my stuff?” That’s how easy it is to check the order status of an Amazon purchase — and it’s setting the standard for customer engagement with every company. In fact, a staggering 73% of customers say that an extraordinary experience with one company raises their expectations of... Read More

Infographics, Thought Leadership, Research, Customer Experience, Digital Transformation, Salesforce Ohana

Oct 11, 2018 By Vala Afshar

3 AI Trends Sales Can't Ignore

Artificial intelligence (AI) has moved way past the buzz. Companies are adopting AI — and fast. The numbers don’t lie. According to the Accenture Technology Vision 2018 forecast, four out of five executives (81%) believe that within the next two years, AI will work next to humans in their... Read More

Artificial Intelligence, Sales, Sales Cloud

Jun 05, 2018 By Vala Afshar

New Research Uncovers Big Shifts in Customer Expectations and Trust

Looking for the latest "State of the Connected Customer" research? Check out customer engagement findings from the 2019 edition of this Salesforce report. Customers today are energized by tech innovations — but also plagued by deepening distrust of the companies that provide them. They... Read More

Research, Connections

Mar 10, 2016 By Vala Afshar

4 Healthy Habits of Top Performing Service Teams

We equate being healthy with the number of days a week you exercise or what types of foods you eat. Seldomly, we think about the importance of keeping your employees healthy. So, it's critical to ensure your employees are happy and healthy and armed with the best tools to connect with your... Read More

Service, Service Cloud

Mar 07, 2016 By Vala Afshar

Welcome Tiffani Bova: Salesforce's New Global, Customer Growth, and Innovation Evangelist

Today, we are excited to welcome Tiffani Bova to the Salesforce #dreamteam! Tiffani joins us from Gartner, where she spent 10 years as a VP, Distinguished Analyst and Research Fellow, helping both established and emerging technology companies shape their growth and apply customer and market trends... Read More

Cloud, Leadership, Innovation, News

Salesforce.com

Vala Afshar

How Customer Experience Is Rewriting the Rules of Business Success

How to Improve Your Company’s Customer Focus

The New Rules of Customer Engagement: Key Trends From Global Research

3 AI Trends Sales Can't Ignore

New Research Uncovers Big Shifts in Customer Expectations and Trust

4 Healthy Habits of Top Performing Service Teams

Welcome Tiffani Bova: Salesforce's New Global, Customer Growth, and Innovation Evangelist

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

How Customer Experience Is Rewriting the Rules of Business Success

How to Improve Your Company’s Customer Focus

The New Rules of Customer Engagement: Key Trends From Global Research

3 AI Trends Sales Can't Ignore

New Research Uncovers Big Shifts in Customer Expectations and Trust

4 Healthy Habits of Top Performing Service Teams

Welcome Tiffani Bova: Salesforce's New Global, Customer Growth, and Innovation Evangelist

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific