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Michael Schwartz
Michael Schwartz is Senior Director, Life Sciences at Salesforce. As part of the Healthcare and Life Sciences team, Michael works to bring customer success to biopharmaceutical, medical device, and diagnostic companies. He brings 15+ years of industry experience ranging from product development to market strategy, most recently serving as co-founder and VP Marketing at Fluxion Biosciences.
When I entered the medical device field out of college an (unspecified) number of years ago, it seemed like a golden age for the industry. Innovation was flying out of the lab into the clinic, invasive surgical procedures were being replaced by minimally-invasive alternatives, and patients were...
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The outlook for the pharmaceutical R&D sector hasn’t been quite so bright in recent years. The industry has faced numerous headwinds: pricing pressures, patent expirations, longer development cycles, and increased regulatory scrutiny. By one measure, a recent study from Deloitte indicates that...
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Modern consumers are more informed, more connected, and more influenced by social networks and peers than ever before. And thanks to this new era of digitalization, patients are now playing a significant role in their own healthcare decisions, treatments, and outcomes (not to mention the onslaught...
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