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Eric Marotta
Eric Marotta is director of product marketing at Salesforce Industries, driving global awareness to the transformatiive value Manufacturing Cloud and Energy & Utilities Cloud provide. Over the last 20 years, transforming customer and employee experiences has been at the forefront of his career within and in partnership with industry leaders around the globe.
Connect with Eric on LinkedIn and engage him in a conversation on how you too can transform and revolutionize your industry. Or, learn how this native Midwesterner is discovering his international roots with fresh pasta, bread and homemade liquors.
Today, virtual is the name of the game. People want the ability to do business without having to meet in person. Manufacturers need to meet these expectations, too — here's how they can start ...
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By 2021, 40% of manufacturers will have undertaken a complete, factory-wide digital makeover, that will include more AI, robotics, and blockchain. This digital transformation has major implications for the factory floor and associated supply chains and will impact the business side of...
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Consumers want a relationship with brands, and if you build it, they will come — more than half of consumers have intent to purchase when they visit a manufacturer’s website.
Manufacturers traditionally reliant on distributors have the exciting opportunity to build long-lasting relationships by...
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Wholesale businesses face enormous pressure to grow their margins. As costs and competition steadily increase, many wholesalers are emphasizing customer service to differentiate their businesses and acquire new customers.
Digital commerce allows wholesalers to focus on customer support by...
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As a software company in 2019, you’ve likely made the transition to a software-as-a-service (SaaS) model, replacing your boxed software packages with web-based products.
The transition to SaaS is a smart move. SaaS-based software sales enable your company to sell more products faster online....
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Manufacturers face growing pressure to satisfy the digital needs of two critically important groups of stakeholders. Buyers want transaction capabilities similar to the enhanced digital experiences they enjoy in their personal lives, while internal employees want the ability to access a single...
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Over the last 10-15 years, being a B2B commerce expert can feel as though you’re Rodney Dangerfield, blathering about how you get “no respect.” For me, this was punctuated by a time—at a previous company with deep B2C roots—when a colleague of mine asked why I wanted to continue with a B2B commerce focus, as...
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It’s a new year – and with that, comes new beginnings. For CloudCraze, that means the launch of our latest software release, Winter ’18, which is a culmination of continued platform advancement and innovation. We closed out 2017 with a bang at Dreamforce, the largest Salesforce conference in the world and an amazing punctuation to a high-growth year...
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It may be Winter in Westeros, but we’re still clinging to the last days of Summer at CloudCraze with our Summer ’17 release. We collaborated with our customers – including leading brands like Avalara, Adidas, Coca-Cola and Johnson Controls – to deliver new enhancements that enrich their buyer-seller relationships. Just like we consistently push the...
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